Despite sharp swings in South Korean stocks, brokerages are increasing exposure to memory chip shares, citing further upside in demand driven by AI. According to Sina Finance, Nomura Securities maintained its bullish view on memory chips and said supply bottlenecks could persist through at least 2028, naming Samsung Electronics and SK Hynix as its top picks.

Nomura reiterated Buy ratings, with price targets of 670,000 won for Samsung Electronics, equivalent to $505, and 4.7 million won for SK Hynix. Those targets are more than three times their respective prices of around 220,000 won and 1.28 million won on Wednesday. Nomura said the market reaction was excessive and that investors need not be overly concerned, adding that markets were underestimating the breadth of AI demand and its potential to boost earnings across the supply chain. The firm said its investment rationale rests on continued data center expansion and the resulting memory demand.

JPMorgan also maintained an overweight rating on South Korean equities earlier this month. The U.S. investment bank expects AI-related stocks to continue driving gains in Asian markets next year, extending this year's rally. South Korean brokerages share that view, arguing that steady AI demand is weakening the memory industry's traditional boom-and-bust cycle.

Han Dong-hee, an analyst at SK Securities, said memory demand in the AI era differs from the past: whereas demand was previously driven by mature industries such as PCs and smartphones, AI has become a new source of demand and made the sector less sensitive to economic cycles. He said Samsung Electronics and SK Hynix trade at forward price-to-earnings ratios of about 3.5 and 2.8, respectively, below valuations seen in previous industry downturns, and viewed the recent selloff as a buying opportunity rather than a sign of weakening fundamentals.

Mirae Asset Securities also maintained an overweight rating on semiconductors and kept its price targets unchanged at 400,000 won for Samsung Electronics and 3.1 million won for SK Hynix. Analyst Kim Young-gun said the firm continued to see resilient AI demand with no signs of slowing, and urged investors not to be overly pessimistic and to have greater confidence in the outlook for leading companies.