Rolex makes more watches per year than Ford makes trucks — about 1.15 million. But they sure are hard to get sometimes. Here’s what to know for shopping for your first Swiss luxury watch. https://www.bloomberg.com/news/newsletters/2026-10-03/an-expert-s-guide-to-buying-a-rolex-watch?taid=6ac0e86ca7b7100001e7563a&utm_campaign=trueanthem&utm_content=business&utm_medium=social&utm_source=twitter