$AMZN reports Thursday after close.

Consensus: $2.01 EPS, ~$202B revenue Street's at the high end of Amazon's own guide.

AWS is the trade, not the headline print.

Cloud growth, operating margin expansion, and guidance matter more than the e-commerce beat everyone expects.

I'm leaning bullish. My line: $243 holds pre-earnings, I'm in. Break and hold above $250 post-earnings with strong AWS commentary? That's the setup.

What has to print for you to buy it? For me:

AWS revenue growth accelerating (mid-teens or better), operating income guide that doesn't disappoint, and no margin compression talk. If they deliver that, this thing runs.

If AWS underwhelms or guidance is soft, $243 won't hold and I'm out. Simple.

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