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天时地利人和，为什么哈基米是中文网络meme之王？
Please scroll down to the bottom of the page for the English content.
天时地利人和，为什么哈基米是中文网络meme之王，它究竟具有哪些迷人的魔力？
------本期将从汉语言文学和传播学来解析哈基米为什么更容易传播和共鸣（第14期）
哈基米为什么能登顶2025年度中文meme之王？
哈基米普普通通3个字，为什么能被赋予这么多的精神寄托和精神意象？
哈基米为什么只是随口一哼，就能让人轻松愉快加一，血压减一？
是冥冥中自带魔力让中国人着了迷，还是有其他未解的科学之谜？
本期走进科学，让我们一起探究哈基米。
一起找出哈基米全网破2000亿播放量的那个科学之匙！
#哈基米 #hachimi #HAJIMI #Hakimi
第一部分-----汉语言文学角度
①中国空耳谐音文化
中国疆域广阔，在历史发展中，虽然都使用华夏语系，但各地的语言因为民族地理生活习惯不同，往往同一词组的发音不尽相同。
最为出名的便是云贵川渝空耳文化、两广空耳文化。
云贵川渝：弹谷子（探故知）、劳资蜀道山（老子数到三）、川岛芳子（劝导方式）、团团交通（谭谈交通）
广东广西空耳文化：广西壮族自制鸡（广西壮族自治区）、大湾鸡（大湾区）、蓝瘦香菇（难受想哭）、广西撞死四只鸡（广西壮族自治区）、叮咚鸡（听通知）、大狗嚼（戴口罩）
其他空耳文化：胡建（福建）、100婚（100分）、我在东北玩泥巴（印度歌曲谐音）、打劫开枪（打折，开腔）、尊嘟假嘟（真的假的）、泰裤辣（太酷啦）。恐龙扛狼（歌曲）、赛博（Cyber）
空耳谐音会带给人们快乐，因为词组的原意和空耳听到的意思完全不同，人们第一反应往往是开心大笑。
哈基米原本是日语“hachimi”蜂蜜的空耳谐音，使用中文拼音就是“hajimi”，后续多用在可爱二次元和宠物配音上，尤其是猫咪为主。
②为什么哈基米音乐和配乐能播放破千亿次？
1、汉语言的角度。
“ha”、“ji”、“mi”这3个音节都是单音节，只拼一次音，例如“kuang”需要拼2次音。且ha、ji、mi都是实音节，声带发音清脆，非常利于编曲歌唱。
与之相反，“qu”“qi”这类单音节发音就沉闷呆板，做音乐就不那么欢快，而且这两个还是虚音，可不用声带发音，只是气流音。
巧就巧在，“ha”是一声，“ji”也是一声，“mi”是二声，哈基米连起来读是一个升调。
秒就妙在，mi这个二声是最后一个音节，在作为音乐的时候，可以发一二三四声。这使得hajimi具有无限的音乐创作性，可以适配任何编曲（参考lol的开场音timi，自己哼两句试试看就明白了）。
声带发音，发音清脆，一一二升调，这使得hajimi具有非常欢快的音乐律动性，这也是哈基米朗朗上口哼起来特舒服的原因所在。
2、哈基米歌曲宇宙的丰富性。
哈基米是拥有一套歌词系统的：哈呀库那路 南北绿豆哈吉噶西 耶打耶南北绿豆 哦嘛自立曼波 哈基南北绿了豆 阿西噶南北绿豆 耶打曼波哈基米 哈基米啊南北绿豆 哈呀库那路 南北绿豆哈吉噶西 耶打耶南北绿豆 哦嘛自立曼波
并且，主词为哈基米南北绿豆曼波，创作者可以在这套主词里自由添加其他词语，形成自己的歌词。
这样一来，哈基米歌词可以无限扩大容纳其他梗meme，形成庞大的哈基米歌词宇宙。
③为什么中国人一看到猫咪就想到哈基米，为什么一哼起哈基米就想到猫咪？
这不是中国人中邪了，其原因在于“mi”这个中文音节。
中国人一般称呼猫为猫咪或者咪咪，这是刻在中国人基因里的，与生俱来的。
而米和咪都发“mi”这个读音，我们会非常自然地从“哈基米”联想到“哈基咪”，反之亦然。
在早期哈基米文化中，哈基米多用在可爱二次元。
正因为咪和米同“mi”音节，大量的博主把哈基米用在猫咪上，久而久之，全中国人都知道猫咪就是哈基米，这个意象解构得非常自然顺滑。
然而，哈基米恰好又选了“米”这个汉字，没选“咪”。
这让哈基米不只局限在单一的“猫咪”意象上，“猫咪”只是哈基米宇宙中居于核心地位的一员，这可以让哈基米意象宇宙无限扩展和重新解构。
第二部分-----传播学角度
①哈基米为什么在中国传播得如此广泛？
一是：中国有超大量的动漫二次元人群，哈基米最开始萌芽于他们。
这个人群大多是年轻人，他们活泼欢快，精力充沛，想法新奇，围绕着“哈基米”可爱温暖活泼积极的核心意象，短时间高频率二创出许多有趣的素材。
且年轻人互动转推率很高，这造就了哈基米许多不同角度的解构意象，从动漫二次元走向萌宠、音乐、配乐、人类小孩等。观看人群也不局限于年轻人，而是男女老少皆宜。
所以，掌握年轻人，也就掌握了传播方向，因为不论任何时候，年轻人永远是世界的未来。
哈基米文化的传播链是非常值得商业资本进行复盘和反思的。
二是：前面已经讲到，哈基米三个字极易传播，属于老天爷赏饭吃，它还没版权，它的意象是可以无限解构创新的，属于永续概念，且无版权。
②哈基米文化在国外好传播么？
“ha”“ji”“mi”在中文里是3个欢快活泼的语气词，在国外也是。
尤其是“ha”，代表了emoji（😄）开口大笑。
外国人哈哈大笑的时候，使用英文：hahahahaha
中国人开口大笑的时候，使用中文：哈哈哈哈哈哈
“哈”“ha”一出，不用任何翻译，中外秒懂。
hajimi是单音节，拼写简单，3个汉字只有6个字母，老外读起来传播起来朗朗上口。
你不信可以试一试“zhangjiajie”“heilongjiang”“dajiangyou”“shudaoshan”“tanmianhua”“laobeijing”“huashengmi”“xiaoyishi”“chapixie”“xiongmao”“xiaopengyou”“xiaotudou”
你看这些中文meme热词，就得把中文拼音翻译简化为英语才好传播。
而hajimi哈基米根本不用拼音换成单词，直接中英通用，无缝无翻译全球使用。
顺便多一嘴，老外的biticoin在中国翻译为bitebi，也是3汉字6字母，三个单音节。
所以，bitcoin从英文到中文，在中文语境中传播得极广，传播度非常成功非常高。
bitebi对比hajimi，你们看字母构型上是不是极其相似？
哈基米具备中外共振传播的所有条件：6个字母、全是语气词、“ha”全球共用、“hajimi”像是打击乐器发音有节奏感、hajimi是欢乐的，欢乐是全球所有生物都共享的。
③一些哈基米传播学的有趣彩蛋。
1、“mi”音节：中国有个非常火热的公司叫做小米，使得中国人几乎都讨论过“米”和“mi”。
不管小米文化的黑红粉丝，这在一定程度上让米这个字得到了更深的传播。
2、“mi”音节：中国有个公司叫做timi，即腾讯天美工作室，旗下拥有《王者荣耀》《QQ飞车手游》《使命召唤手游》等作品。
他的所有游戏开头都有加载音效“timi”,试着哼一下，是不是和“hajimi”很相似，欢快活泼，好记好玩。
3、“ji”这个读音恰好和“鸡”对应，又恰好和超级明星蔡徐坤的某个奇怪梗对应，“鸡哥”的“鸡”是不是拼做“ji”？这在一定程度上也加速了“hajimi”的传播。
4、中文网络中，一般不把赚钱写作赚钱，都会刻意的用赚米代替赚钱，钱=米。
比如“这个多少米？”、“月薪多少米？”，这里的“米”并不是指的大米，而是指的钱。
赚米=赚钱，你懂的，这又拓展了“米”这个字的解构意象，使得哈基米的传播更上一层楼。
5、世界语言通用规则：主谓宾模式。世界所有语言读写规则都遵循“主谓宾”模式。比如我爱你（i love you），三个字就是一句话，完全不需要副词形容词语气词。
例如中国最早的儿童启蒙儿歌《三字经》，就是使用三汉字进行传播。
而“hajimi”是3汉字6字母，cvcvcv（声韵声韵声韵）拼音，中外传播可以无缝通用，典型案例：拉布布（labubu）、比特币（bitcoin、bitebi）、宝可梦（pokemon）、皮卡丘（pikachu）、索拉拉（solana）、以太坊（Ethereum）、马里奥（Mario）等。
bitebi、labubu、solana、hajimi这4个ip都是cvcvcv拼音。
一个最简单的例子，为什么爆款游戏黑神话悟空，他的粉丝会缩略简称其为“黑悟空”？
什么值得买（smzdm）为什么简称是张大妈（zdm）？
拼多多能干翻淘宝京东天猫，跟它三个汉字的品牌也有一定关系，拼多多，多好记啊。
因为在商业ip里，三字最好最容易传播，也最好记。
6、自带治愈buff。当下世界动荡纷争不断，国内生活状态节奏较为紧绷焦虑，而哈基米文化以“可爱温暖治愈阳光积极”为意象，能在人们烦恼的时候带去一丝惬意。
很大程度上，这一原因使得哈基米文化得到了人们广泛的共鸣共振。
第三部分-----中国文化崛起
中国是世界第二大经济体，是世界第二大人口国，2025年全年实现了1万亿美元的出口额。
全世界范围内都在学习中文，中外文化交流不可避免，数据如下：
全球 190 多个国家和地区开展中文教学，66 个国家将中文纳入国民教育体系；正在学习中文的非中国籍人数超 3000 万，累计学习者和使用者超 2 亿人；HSK 在 188 国设 1777 个考点，累计考生超 550 万人，2025 年付费考生同比增 19.6%。
中国崛起也必然带动中国文化的传播，而meme正是中文文化传播的重要组成部分。
全文总结：“hajimi”无论在音律、汉字字母构型、同音字关联度、版权问题、中国崛起背景、宠物关联、人类情绪、播放量上都占据天时地利人和。
这些原因共同推动着哈基米文化在5年间保持顶流热度，共同推动了哈基米“温暖可爱积极”的意象的播放量超过2000亿次。
Timing, Location, and People – Why is Hakimi the King of Chinese Internet Memes? What Exactly is Its Enchanting Magic?
------ This issue analyzes from the perspectives of Chinese language and literature, and communication studies why Hakimi is more easily spread and resonates (Issue 13)
Why can Hakimi ascend to the throne as the 2025 annual Chinese meme king?
Hakimi is just three ordinary characters, why can it be endowed with so much spiritual sustenance and imagery?
Why can just casually humming Hakimi make people feel relaxed and happy +1, blood pressure -1?
Is it some mystical magic that has enchanted Chinese people, or is there some unsolved scientific mystery?
This issue of Walking into Science, let's explore Hakimi together.
Together, find the scientific key to Hakimi breaking 200 billion views across the entire network!
Part One ----- From the Perspective of Chinese Language and Literature
① Chinese Mishearing Homophone Culture
China has a vast territory. In historical development, although all use the Chinese language family, languages in different regions vary due to ethnic, geographical, and lifestyle differences, often resulting in different pronunciations for the same phrases.
The most famous are the Yunnan-Guizhou-Sichuan-Chongqing mishearing culture, and the Guangdong-Guangxi mishearing culture.
Yunnan-Guizhou-Sichuan-Chongqing: "dan gu zi" (tan gu zhi – exploring old knowledge), "lao zi shu dao shan" (lao zi shu dao san – old man counts to three), "chuan dao fang zi" (quan dao fang shi – persuasive method), "tuan tuan jiao tong" (tan tan jiao tong – Tan Talks Traffic)
Guangdong-Guangxi mishearing culture: "guang xi zhuang zu zi zhi ji" (Guangxi Zhuang Autonomous Region), "da wan ji" (da wan qu – Greater Bay Area), "lan shou xiang gu" (nan shou xiang ku – hard to bear, want to cry), "guang xi zhuang si zhi ji" (Guangxi Zhuang Autonomous Region), "ding dong ji" (ting tong zhi – listen to notification), "da gou zhuo" (dai kou zhao – wear mask)
Other mishearing cultures: "hu jian" (Fu Jian – Fujian), "100 hun" (100 fen – full score), "wo zai dong bei wan ni ba" (Indian song homophone), "da jie kai qiang" (da zhe, kai qiang – discount, open cavity), "zun du jia du" (zhen de jia de – real or fake), "tai ku la" (tai ku la – too cool). "kong long kang lang" (song), "sai bo" (cyber)
Mishearing homophones bring joy to people because the original meaning and the misheard meaning are completely different, often making people's first reaction to laugh happily.
Hakimi originally is a mishearing homophone of Japanese "hachimi" (honey), in Chinese pinyin "hajimi", later mostly used in cute anime and pet dubbing, especially with cats.
② Why can Hakimi music and tunes break billions of plays?
1. From the Chinese language perspective.
The three syllables "ha", "ji", "mi" are all single syllables, pronounced once, for example "kuang" needs two pronunciations. And ha, ji, mi are all solid syllables, vocal cord pronunciation crisp, very conducive to composing and singing.
In contrast, single syllables like "qu" "qi" have dull and stiff pronunciation, not so cheerful for music, and these two are hollow sounds, can be pronounced without vocal cords, just airflow.
The clever part is, "ha" is first tone, "ji" is also first tone, "mi" is second tone, reading Hakimi connected is a rising tune.
The wonderful part is, mi this second tone is the last syllable, when used as music, can use any of the four tones. This makes hajimi have unlimited musical creativity, can adapt to any composition (reference LOL opening sound timi, try humming two lines yourself).
Vocal cord pronunciation, crisp sound, one-one-two rising tune, this makes hajimi have very cheerful musical rhythm, this is also the reason why Hakimi is so catchy and comfortable to hum.
2. The richness of the Hakimi song universe.
Hakimi has a system of lyrics: Ha ya ku na lu Nan bei lv dou ha ji ga xi Ye da ye nan bei lv dou O ma zi li man bo Ha ji nan bei lv le dou A xi ga nan bei lv dou Ye da man bo ha ji mi Ha ji mi a nan bei lv dou Ha ya ku na lu Nan bei lv dou ha ji ga xi Ye da ye nan bei lv dou O ma zi li man bo
And the main words are Hakimi nan bei lv dou man bo, creators can freely add other words in this main word set, forming their own lyrics.
In this way, Hakimi lyrics can infinitely expand to accommodate other memes, forming a vast Hakimi lyrics universe.
③ Why do Chinese people think of cats when seeing Hakimi, and think of Hakimi when humming it?
This is not Chinese people being possessed, the reason lies in the Chinese syllable "mi".
Chinese people generally call cats "mao mi" or "mi mi", this is engraved in Chinese genes, innate.
And mi and mi both pronounce "mi", we naturally associate "ha ji mi" with "ha ji mi" (cat), and vice versa.
In early Hakimi culture, Hakimi was mostly used in cute anime.
Precisely because mi and mi same "mi" syllable, large numbers of creators used Hakimi on cats, over time, all Chinese know cat is Hakimi, this imagery deconstruction is very natural and smooth.
However, Hakimi happened to choose the character "mi" (rice), not "mi" (cat call).
This allows Hakimi not to be limited to the single "cat" imagery, "cat" is just a core member in the Hakimi universe, this allows the Hakimi imagery universe to infinitely expand and re-deconstruct.
Part Two ----- From the Communication Studies Perspective
① Why does Hakimi spread so widely in China?
First: China has a huge anime and otaku population, Hakimi first sprouted among them.
This group is mostly young people, lively and cheerful, full of energy, novel ideas, around the core imagery of "Hakimi" cute, warm, lively, positive, in a short time high frequency secondary creations of many interesting materials.
And young people have high interaction and share rates, this created many different angles of deconstruction imagery for Hakimi, from anime otaku to cute pets, music, dubbing, human children etc. Viewing audience not limited to young people, but suitable for all ages.
So, mastering young people means mastering the direction of spread, because at any time, young people are always the future of the world.
The spread chain of Hakimi culture is very worthy of commercial capital to review and reflect.
Second: As mentioned before, the three characters of Hakimi are extremely easy to spread, it's heaven's gift, no copyright, its imagery can be infinitely deconstructed and innovated, belongs to perpetual concept, and no copyright.
② Is Hakimi culture easy to spread abroad?
"ha" "ji" "mi" in Chinese are three cheerful lively interjections, same abroad.
Especially "ha", represents emoji (😄) open mouth laugh.
Foreigners laughing heartily use English: hahahahaha
Chinese laughing heartily use Chinese: ha ha ha ha ha ha
"ha" "ha" comes out, no translation needed, understood instantly by Chinese and foreign.
hajimi is single syllables, spelling simple, 3 Chinese characters only 6 letters, foreigners read and spread catchy.
If you don't believe, try "zhangjiajie" "heilongjiang" "dajiangyou" "shudaoshan" "tanmianhua" "laobeijing" "huashengmi" "xiaoyishi" "chapixie" "xiongmao" "xiaopengyou" "xiaotudou"
These Chinese meme hot words need to translate pinyin to English for better spread.
But hajimi Hakimi no need to change to words, directly universal in Chinese and English, seamless global use without translation.
By the way, foreigners' bitcoin translated in China to bitebi, also 3 characters 6 letters, three single syllables.
So, bitcoin from English to Chinese spreads extremely widely in Chinese context, very successful high spread.
bitebi compare hajimi, look at letter structure extremely similar?
Hakimi possesses all conditions for Sino-foreign resonance spread: 6 letters, all interjections, "ha" global shared, "hajimi" like percussion instrument rhythmic, hajimi is joyful, joy is shared by all creatures globally.
③ Some interesting Easter eggs in Hakimi communication studies.
1. "mi" syllable: China has a very popular company called Xiaomi, making almost all Chinese discuss "mi" and "mi".
Regardless of Xiaomi culture's fans or haters, this to some extent deepened the spread of the character mi.
2. "mi" syllable: China has a company called timi, Tencent Tianmei Studio, owning games like Honor of Kings, Speed Drifters Mobile, Call of Duty Mobile.
All their games have loading sound "timi", try humming, isn't it similar to "hajimi", cheerful lively, memorable fun.
3. "ji" pronunciation exactly corresponds to "ji" (chicken), and exactly to superstar Cai Xukun's some strange meme, "ji ge" (chicken brother)'s "ji" is "ji"? This to some extent accelerated "hajimi" spread.
4. In Chinese internet, generally don't write making money as zhuan qian, deliberately use zhuan mi instead, money = mi.
For example "zhe ge duo shao mi?" (how much money?), "yue xin duo shao mi?" (monthly salary how much?), here "mi" not rice, but money.
Zhuan mi = make money, you know, this expands "mi" character's deconstruction imagery, making Hakimi spread even higher.
5. World language universal rule: subject-verb-object mode. All world languages follow "subject-verb-object" in reading/writing. For example wo ai ni (i love you), three characters is a sentence, no need adverbs adjectives interjections.
For example China's earliest children's enlightenment song San Zi Jing, uses three characters for spread.
And "hajimi" is 3 characters 6 letters, cvcvcv (consonant-vowel repeated) pinyin, Sino-foreign spread seamless universal, typical cases: labubu, bitcoin (bitebi), pokemon, pikachu, solana, Ethereum, Mario etc.
bitebi, labubu, solana, hajimi these 4 IPs all cvcvcv pinyin.
Simplest example, why blockbuster game Black Myth Wukong, fans abbreviate to "hei wu kong"?
What Worth Buying (smzdm) why abbreviated zdm (zhang da ma)?
Pinduoduo beat Taobao JD Tmall, related to its three-character brand name, pin duo duo, so memorable.
Because in commercial IPs, three characters best easiest to spread, best to remember.
6. Self-healing buff. Current world turbulent conflicts constant, domestic life pace tight anxious, while Hakimi culture with "cute warm healing sunny positive" imagery, can bring a bit of comfort when people troubled.
To a large extent, this reason makes Hakimi culture widely resonate.
Part Three ----- Rise of Chinese Culture
China is the world's second largest economy, second largest population country, in 2025 achieved 1 trillion USD exports.
Worldwide learning Chinese, Sino-foreign cultural exchange inevitable, data as follows:
Over 190 countries and regions worldwide conduct Chinese teaching, 66 countries include Chinese in national education system; non-Chinese learning Chinese over 30 million, cumulative learners and users over 200 million; HSK in 188 countries 1777 test centers, cumulative test takers over 5.5 million, 2025 paid test takers up 19.6% year-on-year.
China's rise inevitably drives spread of Chinese culture, and meme is important part of Chinese culture spread.
Full Text Summary: "hajimi" in phonology, Chinese character letter structure, homophone association, copyright issues, China rise background, pet association, human emotions, play volume all occupy perfect timing, location, and people harmony.
These reasons together drive Hakimi culture maintaining top popularity over 5 years, together drive "warm cute positive" imagery of Hakimi exceeding 200 billion plays.
天时地利人和，为什么哈基米是中文网络meme之王，它究竟具有哪些迷人的魔力？
------本期将从汉语言文学和传播学来解析哈基米为什么更容易传播和共鸣（第14期）
哈基米为什么能登顶2025年度中文meme之王？
哈基米普普通通3个字，为什么能被赋予这么多的精神寄托和精神意象？
哈基米为什么只是随口一哼，就能让人轻松愉快加一，血压减一？
是冥冥中自带魔力让中国人着了迷，还是有其他未解的科学之谜？
本期走进科学，让我们一起探究哈基米。
一起找出哈基米全网破2000亿播放量的那个科学之匙！
#哈基米 #hachimi #HAJIMI #Hakimi
第一部分-----汉语言文学角度
①中国空耳谐音文化
中国疆域广阔，在历史发展中，虽然都使用华夏语系，但各地的语言因为民族地理生活习惯不同，往往同一词组的发音不尽相同。
最为出名的便是云贵川渝空耳文化、两广空耳文化。
云贵川渝：弹谷子（探故知）、劳资蜀道山（老子数到三）、川岛芳子（劝导方式）、团团交通（谭谈交通）
广东广西空耳文化：广西壮族自制鸡（广西壮族自治区）、大湾鸡（大湾区）、蓝瘦香菇（难受想哭）、广西撞死四只鸡（广西壮族自治区）、叮咚鸡（听通知）、大狗嚼（戴口罩）
其他空耳文化：胡建（福建）、100婚（100分）、我在东北玩泥巴（印度歌曲谐音）、打劫开枪（打折，开腔）、尊嘟假嘟（真的假的）、泰裤辣（太酷啦）。恐龙扛狼（歌曲）、赛博（Cyber）
空耳谐音会带给人们快乐，因为词组的原意和空耳听到的意思完全不同，人们第一反应往往是开心大笑。
哈基米原本是日语“hachimi”蜂蜜的空耳谐音，使用中文拼音就是“hajimi”，后续多用在可爱二次元和宠物配音上，尤其是猫咪为主。
②为什么哈基米音乐和配乐能播放破千亿次？
1、汉语言的角度。
“ha”、“ji”、“mi”这3个音节都是单音节，只拼一次音，例如“kuang”需要拼2次音。且ha、ji、mi都是实音节，声带发音清脆，非常利于编曲歌唱。
与之相反，“qu”“qi”这类单音节发音就沉闷呆板，做音乐就不那么欢快，而且这两个还是虚音，可不用声带发音，只是气流音。
巧就巧在，“ha”是一声，“ji”也是一声，“mi”是二声，哈基米连起来读是一个升调。
秒就妙在，mi这个二声是最后一个音节，在作为音乐的时候，可以发一二三四声。这使得hajimi具有无限的音乐创作性，可以适配任何编曲（参考lol的开场音timi，自己哼两句试试看就明白了）。
声带发音，发音清脆，一一二升调，这使得hajimi具有非常欢快的音乐律动性，这也是哈基米朗朗上口哼起来特舒服的原因所在。
2、哈基米歌曲宇宙的丰富性。
哈基米是拥有一套歌词系统的：哈呀库那路 南北绿豆哈吉噶西 耶打耶南北绿豆 哦嘛自立曼波 哈基南北绿了豆 阿西噶南北绿豆 耶打曼波哈基米 哈基米啊南北绿豆 哈呀库那路 南北绿豆哈吉噶西 耶打耶南北绿豆 哦嘛自立曼波
并且，主词为哈基米南北绿豆曼波，创作者可以在这套主词里自由添加其他词语，形成自己的歌词。
这样一来，哈基米歌词可以无限扩大容纳其他梗meme，形成庞大的哈基米歌词宇宙。
③为什么中国人一看到猫咪就想到哈基米，为什么一哼起哈基米就想到猫咪？
这不是中国人中邪了，其原因在于“mi”这个中文音节。
中国人一般称呼猫为猫咪或者咪咪，这是刻在中国人基因里的，与生俱来的。
而米和咪都发“mi”这个读音，我们会非常自然地从“哈基米”联想到“哈基咪”，反之亦然。
在早期哈基米文化中，哈基米多用在可爱二次元。
正因为咪和米同“mi”音节，大量的博主把哈基米用在猫咪上，久而久之，全中国人都知道猫咪就是哈基米，这个意象解构得非常自然顺滑。
然而，哈基米恰好又选了“米”这个汉字，没选“咪”。
这让哈基米不只局限在单一的“猫咪”意象上，“猫咪”只是哈基米宇宙中居于核心地位的一员，这可以让哈基米意象宇宙无限扩展和重新解构。
第二部分-----传播学角度
①哈基米为什么在中国传播得如此广泛？
一是：中国有超大量的动漫二次元人群，哈基米最开始萌芽于他们。
这个人群大多是年轻人，他们活泼欢快，精力充沛，想法新奇，围绕着“哈基米”可爱温暖活泼积极的核心意象，短时间高频率二创出许多有趣的素材。
且年轻人互动转推率很高，这造就了哈基米许多不同角度的解构意象，从动漫二次元走向萌宠、音乐、配乐、人类小孩等。观看人群也不局限于年轻人，而是男女老少皆宜。
所以，掌握年轻人，也就掌握了传播方向，因为不论任何时候，年轻人永远是世界的未来。
哈基米文化的传播链是非常值得商业资本进行复盘和反思的。
二是：前面已经讲到，哈基米三个字极易传播，属于老天爷赏饭吃，它还没版权，它的意象是可以无限解构创新的，属于永续概念，且无版权。
②哈基米文化在国外好传播么？
“ha”“ji”“mi”在中文里是3个欢快活泼的语气词，在国外也是。
尤其是“ha”，代表了emoji（😄）开口大笑。
外国人哈哈大笑的时候，使用英文：hahahahaha
中国人开口大笑的时候，使用中文：哈哈哈哈哈哈
“哈”“ha”一出，不用任何翻译，中外秒懂。
hajimi是单音节，拼写简单，3个汉字只有6个字母，老外读起来传播起来朗朗上口。
你不信可以试一试“zhangjiajie”“heilongjiang”“dajiangyou”“shudaoshan”“tanmianhua”“laobeijing”“huashengmi”“xiaoyishi”“chapixie”“xiongmao”“xiaopengyou”“xiaotudou”
你看这些中文meme热词，就得把中文拼音翻译简化为英语才好传播。
而hajimi哈基米根本不用拼音换成单词，直接中英通用，无缝无翻译全球使用。
顺便多一嘴，老外的biticoin在中国翻译为bitebi，也是3汉字6字母，三个单音节。
所以，bitcoin从英文到中文，在中文语境中传播得极广，传播度非常成功非常高。
bitebi对比hajimi，你们看字母构型上是不是极其相似？
哈基米具备中外共振传播的所有条件：6个字母、全是语气词、“ha”全球共用、“hajimi”像是打击乐器发音有节奏感、hajimi是欢乐的，欢乐是全球所有生物都共享的。
③一些哈基米传播学的有趣彩蛋。
1、“mi”音节：中国有个非常火热的公司叫做小米，使得中国人几乎都讨论过“米”和“mi”。
不管小米文化的黑红粉丝，这在一定程度上让米这个字得到了更深的传播。
2、“mi”音节：中国有个公司叫做timi，即腾讯天美工作室，旗下拥有《王者荣耀》《QQ飞车手游》《使命召唤手游》等作品。
他的所有游戏开头都有加载音效“timi”,试着哼一下，是不是和“hajimi”很相似，欢快活泼，好记好玩。
3、“ji”这个读音恰好和“鸡”对应，又恰好和超级明星蔡徐坤的某个奇怪梗对应，“鸡哥”的“鸡”是不是拼做“ji”？这在一定程度上也加速了“hajimi”的传播。
4、中文网络中，一般不把赚钱写作赚钱，都会刻意的用赚米代替赚钱，钱=米。
比如“这个多少米？”、“月薪多少米？”，这里的“米”并不是指的大米，而是指的钱。
赚米=赚钱，你懂的，这又拓展了“米”这个字的解构意象，使得哈基米的传播更上一层楼。
5、世界语言通用规则：主谓宾模式。世界所有语言读写规则都遵循“主谓宾”模式。比如我爱你（i love you），三个字就是一句话，完全不需要副词形容词语气词。
例如中国最早的儿童启蒙儿歌《三字经》，就是使用三汉字进行传播。
而“hajimi”是3汉字6字母，cvcvcv（声韵声韵声韵）拼音，中外传播可以无缝通用，典型案例：拉布布（labubu）、比特币（bitcoin、bitebi）、宝可梦（pokemon）、皮卡丘（pikachu）、索拉拉（solana）、以太坊（Ethereum）、马里奥（Mario）等。
bitebi、labubu、solana、hajimi这4个ip都是cvcvcv拼音。
一个最简单的例子，为什么爆款游戏黑神话悟空，他的粉丝会缩略简称其为“黑悟空”？
什么值得买（smzdm）为什么简称是张大妈（zdm）？
拼多多能干翻淘宝京东天猫，跟它三个汉字的品牌也有一定关系，拼多多，多好记啊。
因为在商业ip里，三字最好最容易传播，也最好记。
6、自带治愈buff。当下世界动荡纷争不断，国内生活状态节奏较为紧绷焦虑，而哈基米文化以“可爱温暖治愈阳光积极”为意象，能在人们烦恼的时候带去一丝惬意。
很大程度上，这一原因使得哈基米文化得到了人们广泛的共鸣共振。
第三部分-----中国文化崛起
中国是世界第二大经济体，是世界第二大人口国，2025年全年实现了1万亿美元的出口额。
全世界范围内都在学习中文，中外文化交流不可避免，数据如下：
全球 190 多个国家和地区开展中文教学，66 个国家将中文纳入国民教育体系；正在学习中文的非中国籍人数超 3000 万，累计学习者和使用者超 2 亿人；HSK 在 188 国设 1777 个考点，累计考生超 550 万人，2025 年付费考生同比增 19.6%。
中国崛起也必然带动中国文化的传播，而meme正是中文文化传播的重要组成部分。
全文总结：“hajimi”无论在音律、汉字字母构型、同音字关联度、版权问题、中国崛起背景、宠物关联、人类情绪、播放量上都占据天时地利人和。
这些原因共同推动着哈基米文化在5年间保持顶流热度，共同推动了哈基米“温暖可爱积极”的意象的播放量超过2000亿次。
Timing, Location, and People – Why is Hakimi the King of Chinese Internet Memes? What Exactly is Its Enchanting Magic?
------ This issue analyzes from the perspectives of Chinese language and literature, and communication studies why Hakimi is more easily spread and resonates (Issue 13)
Why can Hakimi ascend to the throne as the 2025 annual Chinese meme king?
Hakimi is just three ordinary characters, why can it be endowed with so much spiritual sustenance and imagery?
Why can just casually humming Hakimi make people feel relaxed and happy +1, blood pressure -1?
Is it some mystical magic that has enchanted Chinese people, or is there some unsolved scientific mystery?
This issue of Walking into Science, let's explore Hakimi together.
Together, find the scientific key to Hakimi breaking 200 billion views across the entire network!
Part One ----- From the Perspective of Chinese Language and Literature
① Chinese Mishearing Homophone Culture
China has a vast territory. In historical development, although all use the Chinese language family, languages in different regions vary due to ethnic, geographical, and lifestyle differences, often resulting in different pronunciations for the same phrases.
The most famous are the Yunnan-Guizhou-Sichuan-Chongqing mishearing culture, and the Guangdong-Guangxi mishearing culture.
Yunnan-Guizhou-Sichuan-Chongqing: "dan gu zi" (tan gu zhi – exploring old knowledge), "lao zi shu dao shan" (lao zi shu dao san – old man counts to three), "chuan dao fang zi" (quan dao fang shi – persuasive method), "tuan tuan jiao tong" (tan tan jiao tong – Tan Talks Traffic)
Guangdong-Guangxi mishearing culture: "guang xi zhuang zu zi zhi ji" (Guangxi Zhuang Autonomous Region), "da wan ji" (da wan qu – Greater Bay Area), "lan shou xiang gu" (nan shou xiang ku – hard to bear, want to cry), "guang xi zhuang si zhi ji" (Guangxi Zhuang Autonomous Region), "ding dong ji" (ting tong zhi – listen to notification), "da gou zhuo" (dai kou zhao – wear mask)
Other mishearing cultures: "hu jian" (Fu Jian – Fujian), "100 hun" (100 fen – full score), "wo zai dong bei wan ni ba" (Indian song homophone), "da jie kai qiang" (da zhe, kai qiang – discount, open cavity), "zun du jia du" (zhen de jia de – real or fake), "tai ku la" (tai ku la – too cool). "kong long kang lang" (song), "sai bo" (cyber)
Mishearing homophones bring joy to people because the original meaning and the misheard meaning are completely different, often making people's first reaction to laugh happily.
Hakimi originally is a mishearing homophone of Japanese "hachimi" (honey), in Chinese pinyin "hajimi", later mostly used in cute anime and pet dubbing, especially with cats.
② Why can Hakimi music and tunes break billions of plays?
1. From the Chinese language perspective.
The three syllables "ha", "ji", "mi" are all single syllables, pronounced once, for example "kuang" needs two pronunciations. And ha, ji, mi are all solid syllables, vocal cord pronunciation crisp, very conducive to composing and singing.
In contrast, single syllables like "qu" "qi" have dull and stiff pronunciation, not so cheerful for music, and these two are hollow sounds, can be pronounced without vocal cords, just airflow.
The clever part is, "ha" is first tone, "ji" is also first tone, "mi" is second tone, reading Hakimi connected is a rising tune.
The wonderful part is, mi this second tone is the last syllable, when used as music, can use any of the four tones. This makes hajimi have unlimited musical creativity, can adapt to any composition (reference LOL opening sound timi, try humming two lines yourself).
Vocal cord pronunciation, crisp sound, one-one-two rising tune, this makes hajimi have very cheerful musical rhythm, this is also the reason why Hakimi is so catchy and comfortable to hum.
2. The richness of the Hakimi song universe.
Hakimi has a system of lyrics: Ha ya ku na lu Nan bei lv dou ha ji ga xi Ye da ye nan bei lv dou O ma zi li man bo Ha ji nan bei lv le dou A xi ga nan bei lv dou Ye da man bo ha ji mi Ha ji mi a nan bei lv dou Ha ya ku na lu Nan bei lv dou ha ji ga xi Ye da ye nan bei lv dou O ma zi li man bo
And the main words are Hakimi nan bei lv dou man bo, creators can freely add other words in this main word set, forming their own lyrics.
In this way, Hakimi lyrics can infinitely expand to accommodate other memes, forming a vast Hakimi lyrics universe.
③ Why do Chinese people think of cats when seeing Hakimi, and think of Hakimi when humming it?
This is not Chinese people being possessed, the reason lies in the Chinese syllable "mi".
Chinese people generally call cats "mao mi" or "mi mi", this is engraved in Chinese genes, innate.
And mi and mi both pronounce "mi", we naturally associate "ha ji mi" with "ha ji mi" (cat), and vice versa.
In early Hakimi culture, Hakimi was mostly used in cute anime.
Precisely because mi and mi same "mi" syllable, large numbers of creators used Hakimi on cats, over time, all Chinese know cat is Hakimi, this imagery deconstruction is very natural and smooth.
However, Hakimi happened to choose the character "mi" (rice), not "mi" (cat call).
This allows Hakimi not to be limited to the single "cat" imagery, "cat" is just a core member in the Hakimi universe, this allows the Hakimi imagery universe to infinitely expand and re-deconstruct.
Part Two ----- From the Communication Studies Perspective
① Why does Hakimi spread so widely in China?
First: China has a huge anime and otaku population, Hakimi first sprouted among them.
This group is mostly young people, lively and cheerful, full of energy, novel ideas, around the core imagery of "Hakimi" cute, warm, lively, positive, in a short time high frequency secondary creations of many interesting materials.
And young people have high interaction and share rates, this created many different angles of deconstruction imagery for Hakimi, from anime otaku to cute pets, music, dubbing, human children etc. Viewing audience not limited to young people, but suitable for all ages.
So, mastering young people means mastering the direction of spread, because at any time, young people are always the future of the world.
The spread chain of Hakimi culture is very worthy of commercial capital to review and reflect.
Second: As mentioned before, the three characters of Hakimi are extremely easy to spread, it's heaven's gift, no copyright, its imagery can be infinitely deconstructed and innovated, belongs to perpetual concept, and no copyright.
② Is Hakimi culture easy to spread abroad?
"ha" "ji" "mi" in Chinese are three cheerful lively interjections, same abroad.
Especially "ha", represents emoji (😄) open mouth laugh.
Foreigners laughing heartily use English: hahahahaha
Chinese laughing heartily use Chinese: ha ha ha ha ha ha
"ha" "ha" comes out, no translation needed, understood instantly by Chinese and foreign.
hajimi is single syllables, spelling simple, 3 Chinese characters only 6 letters, foreigners read and spread catchy.
If you don't believe, try "zhangjiajie" "heilongjiang" "dajiangyou" "shudaoshan" "tanmianhua" "laobeijing" "huashengmi" "xiaoyishi" "chapixie" "xiongmao" "xiaopengyou" "xiaotudou"
These Chinese meme hot words need to translate pinyin to English for better spread.
But hajimi Hakimi no need to change to words, directly universal in Chinese and English, seamless global use without translation.
By the way, foreigners' bitcoin translated in China to bitebi, also 3 characters 6 letters, three single syllables.
So, bitcoin from English to Chinese spreads extremely widely in Chinese context, very successful high spread.
bitebi compare hajimi, look at letter structure extremely similar?
Hakimi possesses all conditions for Sino-foreign resonance spread: 6 letters, all interjections, "ha" global shared, "hajimi" like percussion instrument rhythmic, hajimi is joyful, joy is shared by all creatures globally.
③ Some interesting Easter eggs in Hakimi communication studies.
1. "mi" syllable: China has a very popular company called Xiaomi, making almost all Chinese discuss "mi" and "mi".
Regardless of Xiaomi culture's fans or haters, this to some extent deepened the spread of the character mi.
2. "mi" syllable: China has a company called timi, Tencent Tianmei Studio, owning games like Honor of Kings, Speed Drifters Mobile, Call of Duty Mobile.
All their games have loading sound "timi", try humming, isn't it similar to "hajimi", cheerful lively, memorable fun.
3. "ji" pronunciation exactly corresponds to "ji" (chicken), and exactly to superstar Cai Xukun's some strange meme, "ji ge" (chicken brother)'s "ji" is "ji"? This to some extent accelerated "hajimi" spread.
4. In Chinese internet, generally don't write making money as zhuan qian, deliberately use zhuan mi instead, money = mi.
For example "zhe ge duo shao mi?" (how much money?), "yue xin duo shao mi?" (monthly salary how much?), here "mi" not rice, but money.
Zhuan mi = make money, you know, this expands "mi" character's deconstruction imagery, making Hakimi spread even higher.
5. World language universal rule: subject-verb-object mode. All world languages follow "subject-verb-object" in reading/writing. For example wo ai ni (i love you), three characters is a sentence, no need adverbs adjectives interjections.
For example China's earliest children's enlightenment song San Zi Jing, uses three characters for spread.
And "hajimi" is 3 characters 6 letters, cvcvcv (consonant-vowel repeated) pinyin, Sino-foreign spread seamless universal, typical cases: labubu, bitcoin (bitebi), pokemon, pikachu, solana, Ethereum, Mario etc.
bitebi, labubu, solana, hajimi these 4 IPs all cvcvcv pinyin.
Simplest example, why blockbuster game Black Myth Wukong, fans abbreviate to "hei wu kong"?
What Worth Buying (smzdm) why abbreviated zdm (zhang da ma)?
Pinduoduo beat Taobao JD Tmall, related to its three-character brand name, pin duo duo, so memorable.
Because in commercial IPs, three characters best easiest to spread, best to remember.
6. Self-healing buff. Current world turbulent conflicts constant, domestic life pace tight anxious, while Hakimi culture with "cute warm healing sunny positive" imagery, can bring a bit of comfort when people troubled.
To a large extent, this reason makes Hakimi culture widely resonate.
Part Three ----- Rise of Chinese Culture
China is the world's second largest economy, second largest population country, in 2025 achieved 1 trillion USD exports.
Worldwide learning Chinese, Sino-foreign cultural exchange inevitable, data as follows:
Over 190 countries and regions worldwide conduct Chinese teaching, 66 countries include Chinese in national education system; non-Chinese learning Chinese over 30 million, cumulative learners and users over 200 million; HSK in 188 countries 1777 test centers, cumulative test takers over 5.5 million, 2025 paid test takers up 19.6% year-on-year.
China's rise inevitably drives spread of Chinese culture, and meme is important part of Chinese culture spread.
Full Text Summary: "hajimi" in phonology, Chinese character letter structure, homophone association, copyright issues, China rise background, pet association, human emotions, play volume all occupy perfect timing, location, and people harmony.
These reasons together drive Hakimi culture maintaining top popularity over 5 years, together drive "warm cute positive" imagery of Hakimi exceeding 200 billion plays.
Avertissement : ce contenu inclut des opinions de tiers. Il ne constitue pas un conseil. Binance Ai peut être utilisée, sans garantie de résultat. Consultez les CG.