i was helping a friend buy a token recently and what should've taken two minutes somehow turned into a twenty minute walkthrough. first he needed a wallet. then funds on the right chain. then a bridge. then gas. then he had to make sure he wasn't buying the wrong version of the asset.
at some point he looked at me and asked, "why does crypto still feel so complicated?"
the weird thing is i didn't have a good answer.
because we've spent years improving infrastructure. faster chains. cheaper transactions. deeper liquidity. better trading tools. yet somehow the experience still feels unfinished.
and honestly, crypto today reminds me of the internet in the early 2000s.
back then people had to understand browsers, downloads, file formats and network settings just to do simple things online. eventually all of that complexity disappeared behind better interfaces. people stopped interacting with infrastructure and started interacting with outcomes.
crypto hasn't fully reached that point yet.
we still ask users to think about chains, bridges, gas tokens and liquidity routes when most of them only care about one thing: moving capital toward an opportunity.
thats why Genius caught my attention.
not because it connects to more chains or aggregates more liquidity, but because it seems to start from a different assumption. what if users shouldn't have to care about infrastructure at all? what if they could focus on the market while everything underneath fades into the background?
maybe thats where the industry is heading.
because the technologies that win usually aren't the ones with the most visible infrastructure.
they're the ones that make infrastructure disappear.