This is a general announcement. Products and services referred to here may not be available in your region.
Fellow Binancians,
Since Binance was founded in 2017, we have always put users first. Binance’s growth and success are inseparable from the community, and your feedback continues to help us grow.
The community has recently provided us with many valuable suggestions. After trialing and evaluating, we are enhancing Binance’s listing mechanism as follows:
When a project has a dedicated listing budget, we will disclose it in their listing announcements and will continue to distribute the budgeted tokens to Binance users through various forms of airdrops. Binance does not take listing fees.Introducing “Vote to List” and “Vote to Delist” mechanisms to enable greater community participation and give users a stronger voice in the listing process.Giving Binance Wallet-exclusive TGE (Token Generation Event) projects direct access to Binance Alpha Observation Zone.
The purpose of enhancing Binance's listing mechanism is to provide users with more opportunities to better discover projects with potential while ensuring the projects meet quality, innovation, and regulatory compliance standards. Details are as follows:
I. Community Co-Governance Mechanism
Binance values community input and recognizes they are a key driving force in the course of our development. As part of our efforts to enhance our listing governance, we are introducing two community co-governance listing mechanisms:
1. Vote to List
Users can vote for their favorite projects that they wish to be listed, and the ones receiving the highest votes and that pass due diligence will be listed on Binance. Binance will select projects from the market and the Alpha Observation Zone to enter into the voting pool. More details will be announced when the mechanism goes live.
Voting Eligibility: Users must hold at least 0.01 BNB in their master accounts.For projects that have completed their TGE (Token Generation Event) for some time but are not yet in the Alpha Observation Zone, we will be introducing a self-nomination application method, with details to be announced at a later stage.
2. Vote to Delist
Users can vote to delist projects in the Monitoring Zone. Projects that lack product development updates, have inactive communities and teams, fail to regularly update their progress, inflate the token supply without due process, or pose significant risks to users, will be placed in the Monitoring Zone.
In the future, Binance will also move projects that fail to disclose relevant token information into the Monitoring Zone.Voting Eligibility: Users must hold at least 0.01 BNB in their master accounts.Details for how users can vote to delist projects in the Monitoring Zone will be announced when the mechanism goes live.
II. Binance Listings
1. Launchpool
Binance Launchpool allows users to earn new project tokens for free by locking BNB (including decentralized BNB assets stored in Binance Wallet) and other supported tokens.
2. Megadrop
Binance Megadrop integrates Binance Simple Earn with Binance Wallet, allowing users to gain early access to carefully selected Web3 projects before they are officially listed on Binance. Users can lock BNB or complete Web3 tasks (such as interactions or transactions) to earn points, which determine their proportional token rewards.
3. HODLer Airdrops
The Binance HODLer Airdrops distributes token rewards based on historical snapshots of users’ BNB holdings in Binance Earn and On-Chain Yields products, taken at random periods. By subscribing BNB to Fixed and/or Flexible Earn, and/or On-Chain Yields products, users automatically qualify for HODLer Airdrops rewards.
4. Direct Spot Listing
Binance supports direct spot market listings for established or high-potential projects, offering them direct access and exposure to Binance’s vast user base.
5. Pre-Market Trading
Binance Pre-Market trading provides early access to selected Launchpool tokens, allowing users to trade them before the official listing on Binance Spot. This lets users take an early position before a token’s spot market listing. While it offers strategic positioning and early profit opportunities, users should understand the eligibility requirements and potential risks. Additionally, Binance will remove the price limit restrictions (Price Cap Mechanism) previously designed for Pre-Market trading.
By offering multiple listing options, Binance aims to help maximize opportunities for both users and project teams. We encourage projects that meet the following criteria:
Undervalued market capitalization with growth potentialStrong product foundation with innovative technologySustainable business model with solid fundamentalsA robust and engaged communityLong-term vision with a strong sense of industry responsibility
Interested projects can submit a Binance Listing Application Form online at any time. The Binance listing team will evaluate projects based on factors such as technological innovation, team background, market demand, compliance, and recommend the most suitable listing method.
III. Binance Wallet Alpha Observation Zone
The Alpha Zone consists of emerging and trending tokens in the market. Some tokens in this category may experience significant price fluctuations on-chain. Additionally, projects that conduct exclusive TGEs on Binance Wallet will gain direct access to the Alpha Observation Zone.
The Binance listing team will continuously monitor the performance of Alpha Zone projects to assess their listing potential. Please note that Binance does not only assess projects in the Alpha Zone for listing consideration and will also evaluate projects from other sources, such as through Vote to List or Direct Spot Listing.Binance may remove multiple Alpha Zone tokens concurrently when their performance and demand decline, therefore users should be aware of the potential risks and engage with caution.
Conclusion
Binance's listing framework offers multiple participation opportunities through mechanisms such as Launchpool, Megadrop, HODLer Airdrops, Direct Spot Listings, Pre-Market Trading, and Community Voting.
We aim to promote a sustainable industry by improving valuation models and token distribution, better aligning the interests of the community, retail investors, and projects. By supporting early-stage and mid-sized projects, we help them gain market exposure and visibility.
We firmly believe that close collaboration with the community creates greater value for users and project teams.
Vote to List and Vote to Delist returns power to the community.Emerging on-chain projects can gain traction at low costs, benefiting Binance’s on-chain ecosystem.
We sincerely appreciate the community’s continued support and trust. Binance remains committed to providing high-quality services and is always expanding investment opportunities for global users.
Together, let’s drive the future of the blockchain industry forward!
Note: There may be discrepancies between this original content in English and any translated versions. Please refer to the original English version for the most accurate information, in case any discrepancies arise.
Thank you for your support!
Binance Team
2025-03-07