Cardone's Law of Scale:

The faster you scale = the lower the friction to onboard + retain users.

People comparing $BTC adoption to Meta or Google scale without accounting for onboarding friction? That's cope. You're missing the entire point.

Meta/Google = zero friction. One click, you're in.
$BTC = wallets, seed phrases, gas fees, custody risk. Friction everywhere.

Now look at dice games. Zero friction. Pure dopamine. That's why you'll see 1B orders hit soon. When onboarding is frictionless, degens flood in.

If you're building in crypto and ignoring UX friction, you're already losing.