Main TakeawaysSPAR Switzerland now accepts cryptocurrencies at over 100 stores, with a set rollout to expand to 300+ locations.Customers can pay with 100+ cryptocurrencies, including stablecoins, via Binance Pay with zero gas fees, with payments settled in fiat through DFX.swiss.Merchants save up to two-thirds on commission fees compared to card payments. Our partnership with SPAR and crypto payments firm DFX.swiss expands crypto payments across Switzerland, enabling everyday shoppers to pay for groceries using stablecoins and other cryptocurrencies. This marks the first nationwide rollout of a crypto payment system in Swiss grocery retail, making crypto more accessible and practical, driving broader adoption across Europe, and paving the way for even deeper integration of digital currencies into daily life.Crypto Payments Meet Grocery ShoppingImagine walking into your neighborhood SPAR supermarket, picking up your groceries, and paying with your favorite cryptocurrency, without any extra fees or hassle. That’s exactly what we’re making possible with Binance Pay and DFX.swiss.Binance Pay is our secure, seamless crypto payment solution that supports over 100 cryptocurrencies, including popular euro- and dollar-backed stablecoins. It allows users and merchants to pay, send, and receive crypto worldwide. By combining it with the DFX.swiss’s technology, payments are instantly converted and settled in Swiss francs (CHF) or other fiat currencies, so SPAR gets paid just like in any traditional transaction.And the best part? There are no gas fees for customers, making crypto payments as smooth and affordable as possible.André Scherrer, Managing Director of SPAR Switzerland, noted that customers are increasingly asking for smart wallet payment options, and merchants benefit by saving up to two-thirds on commission fees compared to traditional card payments. “Such payment solutions are the future,” he added.Why This Matters: Crypto for Everyone, EverywhereSwitzerland has long been known as a global crypto hub, but until now, crypto payments have mostly lived in the world of institutional finance or niche use cases. With this partnership, we’re bringing crypto into the everyday, enabling local residents and visitors across the country to use digital assets for grocery shopping in one of Switzerland’s most established retail networks.Jonas Juenger, our Regional Director at Binance, shared how proud we are to support a trusted retail brand like SPAR. He noted, “This collaboration shows how crypto is becoming part of everyday life - including grocery shopping in supermarkets, and highlights the powerful synergy between traditional retail and digital payment solutions, offering an enriched shopping experience. It’s proof that crypto isn’t just for traders or institutions, it’s for everyone.” Cyrill Thommen, founder of DFX.swiss, summed it up: “We believe crypto payments should feel as natural as any other form of payment, and this partnership makes that vision real. Our mission is to connect the world of digital assets with everyday transactions, and we’re proud to power one of Switzerland’s most established retail networks in this transformation.” But how does it work? At checkout, all you need to do is scan the DFX.swiss’ “OpenCryptoQR” code with the Binance Pay app, choose your crypto, and pay instantly. The payment is processed in the chosen cryptocurrency. Behind the scenes, DFX.swiss converts your crypto to fiat, so SPAR receives the full payment without any delay or complexity.Final ThoughtsThis partnership is more than just a new payment option: it’s a milestone in making crypto accessible for everyday people. By combining the trusted SPAR brand, Binance Pay’s technology, and DFX.swiss’s innovative payment infrastructure, we’re helping to bridge the gap between digital assets and real-world spending.Whether you’re a crypto enthusiast or just curious, now you can experience firsthand how easy and convenient it is to use crypto for everyday purchases. We’re excited to see how this rollout grows and how it helps shape the future of payments in Switzerland and beyond. Stay tuned as we continue to expand this network and bring crypto payments to more places near you!Further ReadingBinance Pay – Crypto Buys Cola and So Much MoreThe French Riviera – A List of Merchants Accepting Binance PayHow to Access Binance Pay?