Binance has partnered with Khaby Lame, the Italian Senegalese creator who grew to fame through his viral TikTok videos, to join as a global brand ambassador. As the blockchain ecosystem behind the world's largest cryptocurrency exchange, Binance will partner with Khaby to increase Web3 awareness and adoption.
Khaby became a sensation for his spin on “life hack” videos, navigating overly complicated scenarios without saying a word while doing the famous “Khaby move”. Khaby will use his signature style to tackle some of the misperceptions around Web3 and will partner on exclusive NFT collections with Binance, further enhancing the experience for his fans.
Khaby is currently the most-followed creator on TikTok, with more than 142 million followers on the platform, and 78 million followers on Instagram. Follow the journey with Binance and Khaby at www.instagram.com/khaby00 and twitter.com/binance.
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Binance reserves the right in its sole discretion to amend or change or cancel this announcement at any time and for any reasons without prior notice.