Binance is excited to announce that we are now the official sponsor of The Weeknd's "After Hours Til Dawn" tour that begins on 2022-07-08. This marks the first global concert tour to integrate Web 3.0 technology for an enhanced fan experience.
As part of the initiative, Binance will collaborate with HXOUSE, a think-center and community incubator for creative entrepreneurs, to release an exclusive NFT collection for The Weeknd’s tour, along with co-branded tour merchandise. Attendee’s virtual ticket stubs can also gain access to commemorative NFTs which will provide unique experiences for fans.
As a United Nations World Food Programme (WFP) Global Goodwill Ambassador, The Weeknd launched the XO Humanitarian Fund earlier this year to support WFP’s lifesaving emergency operations in hunger hotspots around the world. To mark the launch of the tour, Binance will donate $2 million to the XO Humanitarian Fund, which is administered by World Food Program USA. Additionally, The Weeknd and Binance are creating a specially designed NFT collection and five percent of its sales will be donated to the XO Humanitarian Fund.
Further information regarding the exclusive NFT collection, co-branded tour merchandise and the commemorative NFTs will become available at a later stage.
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