Recently, I have been sorting out a new set of social media growth ideas. I have reviewed the past project operation methods. Let’s take a look at @staratlas twitter operation method today. The main members are from
Multichain ventures 2021.1
Game official website online
In 2021Q2, the team expanded to 38 people, 21 of whom are artists.
In 2021Q3, a web game was released
2022Q2 The game alpha developed by UE5 will be launched [UE4 scene package bought at low price]
Planned to be launched in Q2 2023
For a team, there must be trade-offs in people’s time
If the product manager talks about financing every day, he won’t have time to build products.
Obviously, Star Atlas’s choice is not to make products, but to talk about financing and BD.
This is actually worth learning. What kind of direction is it?
What kind of trade-offs do you make?
Therefore, they put most of their energy and manpower into the official website, white paper beautification, and social media promotional materials output, successfully framing a large amount of capital, BD and partners
After finding your own position, you can sell your own publicity resources.
Treat it as a poster and achieve three goals at once: On the one hand, the art resources can be monetized.
Attracting whales to set up a game
On the one hand, we can also issue whitelists to build communities and NFT marketplaces
On the other hand, financing is implemented
Cold start: Use words around medium to attract public attention and use keywords to gain public attention
Twitter is full of promotional resources showing AI, Star Wars, EVE, UE5, etc. (actually none of them)
Projects the team has participated in: Call of Duty: Black Ops, The Sims, Love, Death & Robots (actually just doing odd jobs)
Dare to fight, dare to fight, dare to rub
Moreover, they were still working diligently despite the extreme market conditions on May 19 last year.
God will not let down those who work hard. In fact, this time it is a To B-oriented scheme.
On the one hand, use US propaganda resources to attract funds (to make data)
On the one hand, it is to use capital resources to pile up (data financing)
Then sell to FTX as an important output point for IEO (cutting leeks)
According to statistics, there were less than 70,000 people on Twitter/DC at that time.
But they did it at that time.
Let everyone think they are orthodox and let most people in the cryptocurrency circle know about them
After the IEO official announcement, I started to buy PR
But even so, it is still very cost-effective. This PV is about 50 seconds
The cost may be around RMB 30,000 to 50,000
Then, with the help of the FTX IEO and Solana Summer’s popularity
I caught the most important trend and concept in the cryptocurrency circle at that time
Then there is their token pull strategy
The governance token Polis is a classic IEO strategy: high FDV and low circulation, about 500,000-1 million US dollars can pull 30-50 times in the market at that time
The highest FDV is higher than Activision Blizzard's market value. ATLAS coins are used to make money.
Capturing transaction wear
So it is a set of classic American propaganda resources [Star Wars theme 3A foreigners]
Found the best time [solana outbreak FTX IEO gamefi bull market]
After the harvest, it is time to maintain the daily operation of the community [to smooth out the losses of everyone in anticipation]
The pre-alpha started recently. After a careful look, it is indeed a scene made with UE5.
But unfortunately, it is just a scene display, without a gameplay system, and it is unknown how long the development cycle will take.
Revelation and landing summary: No one can really seize the best time. The launch time of Star Atlas is January 2021, and they don’t know whether there will be a cryptocurrency circle after May 19.
But they still insist on doing what they think is right and persist in doing things.
Finally, they waited for the gamefi bull market in September
Know how to communicate with the exchange, know how to stand in line, and how to choose the timing
And chose to persist
But in fact, it's still the same sentence
How you got it will be returned to the market
When your real ability cannot bring a truly huge impact to society
When your product does not bring enjoyment and fun to players
You cut the leeks and made a lot of money
It will eventually backfire.
Star Alta is likely to follow FTX and SOL
It has become a great fog work that will never be released.
All the dreams and original intentions were lost with the shipwreck.
The initial choice is the final outcome
Their style of play is very unique and cannot be replicated. They play with the right timing.
But if you seize the right time, you will pay the cost of seizing the right time.
"All the gifts from fate have already been secretly marked with a price."
But there is still a lot to learn
for example:
1. Monetization of advertising resources
2. Medium and short essay skills are important
3. Twitter/official website operations are not aimed at players, but investors