WLD has doubled in value since its launch on July 24, when the cryptocurrency was trading at around $1. The following week, the coin rose to $2.19, and has been trading sideways since then as controversy from different angles has surged.

Worldcoin (WLD) leads the cryptocurrency trend

In addition to WLD, Coingecko also shows that Bitcoin (BTC), Unibot (UNIBOT), Chainlink (LINK), HarryPotterObamaSonic10Inu and Pepe Coin (PEPE) have been popular with other tokens. Despite the BTC.D chart slump, Bitcoin remains the leader on this chart

The indicator measures the percentage of the total cryptocurrency market cap that consists of only Bitcoin’s market cap. Typically, when the chart is trending upwards, the prices of altcoins like WLD and PEPE fall, and vice versa.

In this sense, the launch of WLD comes at a favorable time for small tokens. The project promises to provide rewards for every user willing to scan their eyeballs using devices distributed in different countries.

As a result, it has sparked controversy over its practices among the cryptocurrency community and regulators, some of which are already investigating the project’s legality.

Adam Cochran, via his Twitter (X) account, wondered if the hype around WLD was organic or a marketing ploy. Cochran wrote:

PEPE leads the American trend

While WLD has attracted global attention in the emerging space, PEPE coin remains the king of trending tokens in 2023. Research conducted by Marketplace Fairness shows that the coin is trending in 23 of the 50 states in the United States, including Florida, California, and Texas.

This cryptocurrency was launched a few months ago but has already gained more attention than Cardano (ADA), XRP, Litecoin (LTC), Dogecoin, etc. Most of these coins are trending in only 2 of the 50 US states in 2023.