Crypto applications are seeking to combine shared computing and user layers into sustainable business models to change the traditional centralized IP creation and distribution model. IP marketplaces like Storyverse provide a new way for IP holders, content creators and consumers to coordinate. Cryptoeconomic models such as DePIN are enabling a symbiotic relationship between applications and technical infrastructure, opening up new revenue streams and flexible business models for applications. Uniswap V4 is leveraging the peg model to move from a standalone application to a platform protocol, creating a powerful network effect. These emerging business models will likely see widespread innovation in the DeFi and consumer sectors.