Building on the success of its UNDW3 collection, Parisian fashion brand Lacoste is taking its digital revolution to new levels with an immersive gaming experience called “The Mission.” Starting June 29 and running until December 2023, the game involves users completing missions to unlock exclusive perks. As users earn points and rise on the leaderboard as a result of successful missions, the rarity level of UNDW3 cards also increases. Top performers will be rewarded with digital vouchers, and the highest-ranked player at the end of the season will receive an all-expenses-paid Lacoste VIP experience in Paris.