São Paulo, July 3, 2023 - Binance, the largest global provider of blockchain and cryptocurrency infrastructure, announces Min Lin as the new Regional Vice President for Latin America. The executive will now lead teams across the region to improve Binance's products and services, with a focus on optimizing the user experience in a key market for the institution.

Lin joined Binance in 2021 as a Business Development leader, driving partnerships and strategic initiatives across the world. Previously, Lin was an executive director in the Global Markets Division of Goldman Sachs in Hong Kong.

"Latin America is a fast-growing region of great importance for Binance. Cryptocurrencies and the technology that supports them, blockchain, are democratic, inclusive and can generate countless benefits for people who today do not have access to the traditional financial system . We see a great opportunity to contribute to the development of platforms, products and services for different sectors, both in the physical and virtual world, across the region", commented Lin.

Min has long lived in Central America, and his familiarity with the region allows him to develop products, services and partnerships that best meet the demands of regional users.

Furthermore, Lin's work goes beyond regional borders, and he has dedicated himself to contributing to the growth of the blockchain and cryptocurrency ecosystem, while at the same time encouraging increased adoption of this innovative technology, recognizing its potential benefit to society as a whole.

Regionally, this year Binance will also continue to expand educational partnerships and social actions across Latin America to continue educating and empowering societies in the opportunities offered by blockchain and Web3.

Committed to developing solutions that bring the world of cryptocurrencies closer to the daily demands of companies and individuals, Binance has launched several products, services and partnerships across Latin America in recent months. This includes platforms that allow you to purchase cryptocurrencies with local currency; the partnership with Despegar, an online travel agency (Argentina and Mexico) so that travelers can pay with cryptocurrencies; payment partnerships with Credencial Payment (Argentina) and Vita Wallet (Argentina and Mexico); the NFT and fanverse of the Brasileirão Assaí, one of the most important football championships in Brazil.

Paying for products and services with cryptocurrencies is a growing practice around the world. According to a study by Deloitte Research, nearly 75% of consumer businesses in the United States plan to accept cryptocurrency payments by the end of 2023, and 87% agree that this will give them a competitive advantage. According to a Mastercard study carried out in 2022, 51% of Latin American consumers have already carried out a transaction with crypto assets. In Latin America, the use of cryptocurrencies as a form of payment is most common for everyday purchases, led by clothing stores, supermarkets, restaurants and transport services, shows research from Binance.