Immersive experience technology service provider Gusto Collective acquired Singapore-based luxury marketing company Mercury Integrated for an undisclosed amount.

Gusto Collective founder Aaron Lau said that the acquisition expanded the company's business scope in Asia and will invest more energy in the luxury goods industry. (Tech in Asia) According to previous reports, in May 2022, Gusto Collective announced the completion of a $10 million Seed Plus round of financing, led by Animoca Brands and Gaw Capital, with participation from Black Pine, YCI Limited, ClearVue Partners, etc. (Tech in Asia)