Highlights
Binance has partnered with music superstar The Weeknd to enhance the fan experience by bringing Web3 to his world tour, which kicks off on June 6.
Fans attending The Weeknd's "After Hours Til Dawn" tour can earn exclusive Souvenir NFTs (restrictions based on place of residence apply), potentially unlocking access to autographed merchandise and more.
The upcoming launch of a dedicated metaverse and online Puzzle Box means everyone will be able to explore the world The Weeknd and Binance have created together, whether they attend the tour or not.
As The Weeknd's world tour finally kicks off in Lisbon, Binance's pioneering partnership is set to revolutionize fan engagement through dedicated NFTs, a purpose-built metaverse and Puzzle Box, and a charity initiative. .
June 6, 2023 is the day we've all been waiting for: it's the start of The Weeknd's long-awaited "After Hours Til Dawn" world tour! With the first show in Lisbon, Portugal, Binance is excited to celebrate this unique partnership, which has been designed to create an innovative fusion of music and Web3. Let us guide you through our collaboration that brings The Weeknd fans closer to the artist than ever before. NFT, social impact, Puzzle Box and metaverse: we have it all.
Unleash the power of NFTs
In this new era of fan engagement, we've taken an innovative step with the introduction of Souvenir and Tour NFTs, each offering fans a unique way to connect with The Weeknd.
1. NFT Souvenir: Available to fans attending The Weeknd's world tour (restrictions apply based on place of residence). These unique NFTs serve as a digital keepsake of an unforgettable concert experience, bringing the ancient tradition of preserving ticket stubs to the world of Web3. Souvenir NFTs also give you the ability to unlock autographed merchandise and gain access to exclusive, invite-only events.
2. Tour NFT: Giving fans around the world the opportunity to purchase a digital part of The Weeknd's tour. While the Souvenir NFTs are only available to fans attending the shows, the Tour NFTs are part of another collection, which will be on sale to fans and collectors later this year (restrictions based on location apply of residence). This special collection will feature beautiful works of art and a variety of surprises.
Souvenir and Tour NFTs represent two different ways fans can interact and own a piece of The Weeknd's tour, whether attending in person or cheering from the virtual stands. These NFTs harness the power of blockchain to enhance and redefine the fan experience, marking a new chapter in the world of music and Web3.
Encourage change with the XO Humanitarian Fund
Another fundamental aspect of The Weeknd and Binance's work together is their dedication to philanthropy. As Goodwill Ambassador for the United Nations World Food Program (WFP), Abel Tesfaye (better known as The Weeknd) launched the XO Humanitarian Fund, managed by the World Food Programme, to help feed millions of people in famine situation.
In support of Binance's commitment to giving back and celebrating our partnership with The Weeknd, we are proud to donate $2 million to his XO Humanitarian Fund. This substantial contribution illustrates how the crypto industry is stepping up to make a difference, going beyond technology and financial services.
Additionally, once the Tour NFT collection is launched, a percentage of sales will go to this noble cause. The Weeknd is also making a major personal commitment by donating a portion of his tour proceeds to the fund.
This initiative shows that the partnership is not limited to making things better for fans, but also aims to make a difference in the world, transforming the concert experience and its associated NFTs into a platform for positive change.
The Dimension Puzzle Box: fun and rewards
Adding another layer of fun and engagement, Binance Dimension Puzzle Box is a virtual game that represents another creative extension of our partnership with The Weeknd. Coming soon, Puzzle Box is an online challenge open to all and accessible through a special website to be revealed in a later blog. Stay tuned to this space.
Designed to be an engaging digital tribute to The Weeknd's creativity, Puzzle Box involves two main challenges. The first requires players to rearrange image tiles into a cube. The second is a musical challenge in which users have to replicate intros to The Weeknd's songs. Successfully completing both challenges opens the cube and brings players one step closer to earning exclusive merchandise or tickets to The Weeknd concerts (restrictions based on location apply).
This fun online game is not only a brain teaser but also a novel way for fans to interact with The Weeknd's music and images in the digital space. We invite everyone to join us in this creative challenge that extends beyond the physical limits of the tour.
Exploring the Metaverse Dimension
Binance's partnership with The Weeknd has also given rise to a unique virtual space called Metaverse Dimension. Coming soon, this digital, interactive dimension echoes the retro-neon aesthetic of The Weeknd's "After Hours Til Dawn" tour.
Once fans enter this world (via a special website that will be revealed in a later blog), they are transported to a rich and immersive experience, with a whole new way to interact with The Weeknd and Binance.
One of the highlights of the Metaverse Dimension is a treasure hunt, where users navigate the metaverse in search of hidden diamonds. The quest offers an interactive experience and an opportunity for fans to interact with the four key areas that make up the space: The Club, Art Gallery, Binance Space and Secret Door.
Completing games and challenges within these areas not only leads to the discovery of magical diamonds, but also unlocks exclusive access to The Stage and VIP Lounge, where a variety of bonus material awaits you. You'll have to explore to find out more!
The Metaverse Dimension is a pioneering initiative that transforms the standard expectations of a concert tour into something vibrant, immersive and interactive.
Conclusions
As The Weeknd's "After Hours Til Dawn" world tour kicks off the European leg of his exciting journey, we can't wait to see where this pioneering partnership goes. Join us as we continue to unlock new opportunities for fans to engage and push the boundaries of what's possible when music meets Web3. Let the show begin!
Further reading
The Weeknd's world tour with support from Binance
The Weeknd and Binance: special NFTs for fans
How to get your official The Weeknd NFT Souvenir