Xiaomi Auto orders over 50,000 units in 27 minutes!

After watching Rebus' Xiaomi car launch conference last night, I really sighed from the bottom of my heart. The electric car industry will usher in another bloody storm. It is difficult for Xiaomi cars to become popular. It is inevitable to be popular, just like back then. It’s like grabbing the first generation Xiaomi phone.

Let’s turn the time back to 13 years ago. Xiaomi 1 was released in 2011. At that time, I was also in the digital circle. Nokia was declining, Apple was far ahead, domestic brands competed fiercely, and Xiaomi mobile phones were born. The configuration (the top configuration in the mobile phone industry at that time), and the price (the price was 1999, which was the low configuration in the mobile phone industry), this was extremely lethal at the time. On the day of the rush, it was sold out instantly. What you got was not a mobile phone, but just a mobile phone. A redemption code, hunger marketing is perfectly demonstrated by Rebus.

After 13 years, Xiaomi Motors was born, with a perfect model (Porsche), an integrated car manufacturing factory (Tesla), an intelligent system that integrates people, cars and homes (price 21.49w), and a perfect marketing plan, released Before the meeting was over, I was lamenting that Xiaomi cars were going to be sold out!

Sure enough, just 27 minutes after the press conference, orders exceeded 50,000 units, and this number is still increasing. It is understood that under the premise that the Xiaomi automobile factory is operating at full capacity, the current annual production capacity is around 70,000 to 80,000 units, and there is a queue to pick up the car. Until next year.

I didn't sigh at all the electric car launches, but Xiaomi really surprised me. What surprised me was not the car itself, but the marketing plan of Rebus, which is really impeccable.

Let me summarize Rebus’ marketing plan:

① Warm up in advance, spend money to spread advertisements all over the Internet, create popularity, create feelings, put aside whether the thing can be done, and brag about it first. Afterwards, if the thing can be done, and the bragging can be realized, it will definitely become a big hit. Rebus's press conferences always deliver on his boasts.

② The price is suspense. Let us know in advance that the price will not be too cheap. We insist on not lowering the price and continue to market the advantages of Xiaomi cars. This gives everyone a very large imagination space and everyone is full of expectations. The price announced on the day of the press conference must be below expectations. At this time, consumers are enthusiastic. In the current electric vehicle circle, such a model, such configuration, and such a price are unmatched in the short term.

③Free for a limited time. It is extremely lethal. The simpler the move, the more likely it is to resonate.

④Rebus’ feelings, let’s put aside those prejudices first, don’t care whether others plagiarize or poach, these are not important, the winner is the king or the loser, this is how the world works, feelings can move people the most.

⑤An excellent copywriting + a perfect PPT

Of course, the core of all this is Rebus himself. His influence and speaking skills have become indispensable factors for a hit.

There are many details that I won’t go into. The last thing I want to say is to follow the example of the best, learn from them, become them, and surpass them. #小米汽车 #BTC