Binance, a famous crypto trading platform It is creating a buzz in the industry. But it's not about trading or blockchain technology as many people think ⛓️ This time they launched a luxury perfume called "CRYPTO" ... That's right! Really perfume
Why does Binance make perfume?
The main goal is Attracting more women to crypto By launching a perfume that looks luxurious. Mixed with the scent of finance matched with elegance It was an idea from Binance's female marketing team.
Attraction strategy?
It starts with an advertisement that invites curiosity. Stimulating opinions about crypto
Set up a booth at the department store. Talk to people who come for a walk, use "CRYPTO" as an attraction ️
Binance Academy introductory course coupon worth $25 USDT given to the first 5,000 women to graduate
More than just "smell"
In addition to online education, Binance also plans to organize meet-up events. and promote discussions about crypto through social media ♀️ Want to show women the important role they can play in the crypto space ♀️ and show that cryptocurrencies It can empower women in finance. Helping them succeed in their careers and much more.
Binance is serious about creating diversity in the crypto space. Launching this fragrance is just one part of a larger mission. In supporting women around the world
But there is still a gap that needs to be closed. Data from GWI shows that women invest less in crypto than men. which reflects gender inequality social bias and risks that people are concerned about
Binance hopes the smell of "CRYPTO" will help change this. Attract women to learn and participate in revolutionizing the global financial industry
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