Recently, some netizens revealed that when distributing ice cream at the BMW mini booth at the Shanghai Auto Show, staff allegedly treated Chinese and foreign visitors differently.

After the incident was exposed, it sparked heated discussions among netizens and the matter quickly became the second most searched topic.

BMW Mini accused of giving out ice cream to visitors

According to the video exposed by netizens, when two Chinese female visitors asked, the staff said that the ice cream had been distributed, but then the foreign visitors easily got the ice cream.

However, some netizens pointed out that the two staff members were not BMW employees, but representatives of Luneurs, an ice cream brand that cooperated with BMW.

Some self-media also said that there might be a misunderstanding in this matter. He said that he had personally experienced the BMW and BMW mini booths, and that they did not withhold ice cream just because he was Chinese.

The self-media believes that the BMW Mini booth is very beautiful, with a cool design, and is crowded. In addition, there are many activities, so mistakes are inevitable. However, there are also Chinese staff serving, which can eliminate misunderstandings about ice cream.

Screenshots posted by netizens showed that MINI China’s Weibo account posted two messages on April 17 and 18 respectively, indicating that there would be limited edition Luneurs ice cream being given away at the mini booth at the Shanghai Auto Show.

However, the above two Weibo messages can no longer be searched.

Luneurs is a French handmade ice cream and bread brand. Five years have passed since the first store was opened in 2018. From the street to the modern shopping mall, and then to Disney Town, it now has more than 10 stores, covering the whole of Shanghai. The legal representative is KENNY SOUKSAMRANE.

When Luneurs opened its first store in the southwest, a promotional article called it "the ceiling of ice cream in Shanghai."

BMW responds: Poor management of staff

According to Jiupai News, a staff member at the BMW mini exhibition area said: The incident happened yesterday afternoon, and the headquarters will respond to this matter later.

According to the Jinan Times, a MINI customer service center staff member responded to the incident by saying: "We are aware of this incident, but we cannot give you an answer as to how other departments are handling it at this time."

BMW China customer service staff responded to this matter, saying: "BMW will follow up on this incident and will record and verify the feedback later."

According to the Boss News, BMW responded to the incident by saying: This is a misunderstanding and the company is currently dealing with the matter. The company is holding an internal meeting to implement staff training as it mismanages its staff.

Using ChatGPT and Wenxinyiyan to help BMW write a statement

At present, AIGC is extremely popular, and some car companies have said that they are exploring the application of AIGC functions in cars. However, the easiest and most useful thing to implement is to help companies write statements and responses.

So if ChatGPT and Wen Xinyiyan were asked to write a statement for BMW mini on this matter, what would they write?

A Word from the Heart

Dear friends from the media:

We are deeply sorry and take responsibility for some problems that occurred when distributing ice cream at our BMW MINI booth at the Shanghai Auto Show. As you can see in the video, there was a certain difference in the attitude of our staff when distributing ice cream to Chinese and foreign visitors.

We realize that our practices may cause misunderstanding and dissatisfaction, so we have taken a more cautious approach to ensure that all visitors can get what they want. We will also continue to work on improving our services and enhancing our brand image.

Here, we would like to emphasize that we treat all guests equally and our staff will handle the ice cream appropriately according to the guest's nationality and needs when distributing ice cream. We are well aware that our service may be questioned, but we will continue to work hard to improve our service quality to ensure that every guest can have a satisfactory experience.

Finally, we once again apologize to all media friends and the general audience, and thank you for your attention and support. We will continue to work hard to improve our service quality to ensure that every guest can get a satisfactory experience.

Dear netizens and media friends:

Recently, we noticed some negative comments on the Internet regarding the ice cream distribution at the BMW MINI booth at the Shanghai Auto Show. We learned that the staff did treat Chinese and foreign visitors differently during the ice cream distribution process. We deeply regret this and sincerely apologize for the unpleasant experience you have experienced.

BMW has always adhered to the principles of equality, respect and inclusion, and treats every customer equally, regardless of nationality or skin color. We are fully aware that this incident has caused trouble and misunderstanding to everyone, and has also had a negative impact on the image of the BMW brand. We will immediately take serious action against the relevant responsible persons and conduct a thorough internal rectification of this incident to ensure that similar incidents do not occur again.

To compensate for your loss, we will hold a series of customer care activities in the near future to express our apologies with practical actions. At the same time, we will also strengthen the training of booth staff, improve service quality, and ensure that we provide fair, enthusiastic and professional services to all customers.

We would like to thank all netizens and media friends for their attention and supervision to BMW. We will continue to improve ourselves and provide consumers with better products and services. We sincerely hope that you will continue to support Hexin BMW.

Once again, I would like to express my sincere apologies to all friends affected by this incident.

Please stay tuned for our follow-up announcements and event arrangements.

BMW China

April 20, 2023

Dear media friends and car enthusiasts:

Regarding the recent ice cream distribution at the BMW MINI booth at the Shanghai Auto Show, we have noticed the concerns of netizens. First of all, we are deeply sorry for the controversy caused by this incident and express our sincere apologies to the affected visitors.

We have launched an in-depth investigation into this incident. We have initially learned that this is an individual case caused by staff errors and improper communication. We express our regret and have severely criticized and educated the staff involved. At the same time, we will further strengthen internal training, improve employees' professional quality and service awareness, and ensure that similar incidents do not happen again.

BMW has always provided high-quality products and services to consumers around the world with an attitude of respect, equality and friendliness. We will not discriminate against customers from any country or region, and we are always committed to bringing a distinguished experience to every consumer. We are well aware that a company's brand image and reputation are accumulated, and any negative incident may have an impact on it. We will learn from this, constantly improve ourselves, and strive to fulfill our corporate social responsibility.

We apologize again for the inconvenience this incident has brought to everyone, and thank all consumers and media friends for their understanding and support. We will repay your trust and care with higher standards and better services.

Please supervise.

BMW China Ltd. April 20, 2023

Who do you think performed better, ChatGPT or Wenxin Yiyan?