《GTA VI》 launches worldwide next Thursday, and preorders have already topped 12 million, according to Sensor Tower as of November 13. Take-Two shares are now trading above $220, while Bank of America has set a $330 price target—that’s quite a gap.
The company is pretty much being propped up by this one game. Its predecessor has been selling for more than a decade, and its online mode is still bringing in money to this day. Bank of America’s threshold is pretty clear, too: if opening-weekend sales don’t reach $1.5 billion, expectations for the current fiscal year will be missed. One weekend could make or break everything—that’s a lot of pressure for anyone.
The game hasn’t even launched yet, and it’s already disrupting other businesses. BambooHR says the number of people taking paid time off on launch day is way up compared with the same time in previous years. PwC expects some companies to blame the game for weaker financial results next quarter, haha.
The company is pretty much being propped up by this one game. Its predecessor has been selling for more than a decade, and its online mode is still bringing in money to this day. Bank of America’s threshold is pretty clear, too: if opening-weekend sales don’t reach $1.5 billion, expectations for the current fiscal year will be missed. One weekend could make or break everything—that’s a lot of pressure for anyone.
The game hasn’t even launched yet, and it’s already disrupting other businesses. BambooHR says the number of people taking paid time off on launch day is way up compared with the same time in previous years. PwC expects some companies to blame the game for weaker financial results next quarter, haha.