Just a quick aside: I used to love jumping on trending collaborations as soon as they hit the hot search list. Later, I realized that by the time I saw them trending, the earliest movers had often already cashed out.
Today I saw “Referee at national football team match sparks public outrage” again. It corresponds to $CHZ (football), down 5.56% over 24h. Now I just make a note of it and wait for volume to confirm.