Tesla has started selling the Cybercab to individuals. It starts at $29,990, is available only to invited customers, and deliveries in Austin are scheduled for December. But to drive it, you’ll need a $299-a-month autonomous-driving subscription. Even Musk thinks that’s too expensive—he said on X that it should be in line with FSD plus connectivity fees for other models, or a little over $100 a month.

Tesla shares closed Friday at $390, down 1.8%. Pushing the price below $30,000 is meant to bring Robotaxis from Tesla’s own fleet into private garages. But halving the subscription fee is still contingent on regulatory approval. Whether Austin buyers are willing to pay upfront is the real test.