Meta employees have begun testing a prediction market app called Takes, The Wall Street Journal reported Friday. Employees use cred points to make predictions: correct guesses earn points, while incorrect ones lose points. No real money is involved. One question posted internally on Thursday asked whether Tim Cook would become Nvidia’s next CEO. Most employees testing the app voted no.
The app is not yet available to the public, and there is no word on when it might launch. Meta declined to comment. Zuckerberg had previously asked his team to move the project forward. Its internal codename was once Arena, and he has never discussed it publicly.
The product’s design is worth a closer look. Existing prediction market platforms are facing lawsuits in several states over real-money betting. By replacing stakes with points, Meta has effectively stripped the compliance controversy from the product, leaving its topical appeal and the number of times people open it. More than 60% of users on these platforms are under 35—the very people social media giants most want to keep.
The app is not yet available to the public, and there is no word on when it might launch. Meta declined to comment. Zuckerberg had previously asked his team to move the project forward. Its internal codename was once Arena, and he has never discussed it publicly.
The product’s design is worth a closer look. Existing prediction market platforms are facing lawsuits in several states over real-money betting. By replacing stakes with points, Meta has effectively stripped the compliance controversy from the product, leaving its topical appeal and the number of times people open it. More than 60% of users on these platforms are under 35—the very people social media giants most want to keep.
