China’s smart tablet market saw a sharp year-over-year sales decline in Q3, with sales down cumulatively over the first three quarters—a drop far exceeding expectations at the start of the year. Apple’s price increases were a notable drag: higher average prices for its main models put significant pressure on sales and reduced its market share. The market share concentration of leading brands edged down slightly, while the dampening effect of prices on demand intensified. Watch for weak consumer electronics demand and adjustments to brand strategies.
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