Binance co-founder and chief customer service officer He Yi published a lengthy post on the 11th, launching a strong counterattack against the recent rise of pornographic defamation and malicious smear campaigns targeting women in the industry. He Yi denounced those who spread false rumors and smears based on gender, saying they “should be cleaned out of the industry like cockroaches,” and formally announced that Binance’s legal team will provide complete legal protection to female employees who are victims, while reaffirming support for genuine gender equality and promising to create a fair and transparent workplace for ambitious women. (Previous context: Binance CFO Kaiser Ng resigns, He Yi: succession had been discussed for six months, and he will take over) (Background: He Yi responds to Binance security and access management issues: accepts criticism and suggestions, welcomes AI cybersecurity talent to join) Gender bias and malicious smearing in the cryptocurrency industry have prompted an unusual outburst from industry leaders. Binance co-founder and chief customer service officer He Yi published a lengthy post on social platform X in Taipei time on November 11, denouncing the internet’s current flood of pornographic defamation and salacious rumors targeting female practitioners. Citing multiple milestones in the history of women’s rights, He Yi pointed directly at the serious stigmatization of women who appear publicly in business competition, and formally announced that Binance’s legal team will step in to provide legal protection for female employees who have been maliciously defamed, declaring that it will never compromise with vulgar rumor-mongering. On the plight of gender equality: appearing publicly for business, yet being maliciously stigmatized At the beginning of the article, He Yi reviewed the long history of women’s rights around the world: Europe did not allow women into cafes until 1856, the United States granted women the right to vote in 1920, and the United Kingdom did not abolish the rule requiring women to leave their jobs after marriage until 1946. She lamented that seeing the internet flooded over the past two days with various salacious rumors such as “Asian women, spies,” and many female practitioners in the industry dragged into a public-opinion storm, made her feel deeply conflicted. In discussing her understanding of equality, He Yi stressed that true equality means “judging a person’s achievements without regard to gender.” However, in reality, women have never had equal workplace opportunities: beyond the objective reality of maternity leave, some women also hold a fallback mentality that if work does not go well, they can simply get married, leading some business managers to prefer hiring men; workplace harassment is even more common. She pointed out that all women who can overcome numerous challenges and grow into independent leaders often have to invest many times more time and effort than others. Name-checking absurd rumors like “female idol group original underwear”! Feeling sorry for employees swallowing their emotions in silence Even more intolerable is the gender-based suppression under vicious business competition. He Yi angrily stated that when women publicly appear to help a company expand its business, they often suffer extremely serious stigmatization in business competition. She gave examples, saying that in the past Chinese mainstream media had even repeatedly cited vile rumors fabricated by competitors about Binance (such as “Binance female idol group original underwear, private little gifts”), and had indiscriminately reposted photos of multiple female employees. Recently, this kind of smear has expanded in a chain reaction: in addition to Binance internal employees Sisi and Yaya continuing to be targeted by rumors, the victims have expanded to female marketing heads of BNB ecosystem projects, KOLs who have worked with Binance, and even female employees of rival companies. He Yi said wryly that even her own ID card being stolen could be used to fabricate obscene rumors out of thin air, and absurd titles such as “mommy” had even appeared: On personal tolerance: He Yi said that after weathering many storms, she “can eat salted fish and withstand thirst,” with extremely strong resilience. Feeling sorry for frontline staff and their families: But she could not imagine how relatives and family members of junior employees would feel when repeatedly seeing these disgraceful smears in the media. Letting results speak: Anyone who has actually worked with Binance employees knows how absurd these rumors are; the employees have never complained to her, but instead silently swallowed their emotions and solved users’ problems with their work results. Denouncing rumor-mongers as cockroaches! Binance legal team steps in to protect employees and support a transparent workplace In response to malicious accounts on the internet that use gender to stir up trouble and spread obscene rumors, He Yi criticized them in extremely harsh terms: “These people should be cleaned out of the industry like cockroaches.” She also made a concrete commitment, announcing that Binance’s legal department will fully intervene going forward to provide specialized legal protection and rights-defense support for female employees who are attacked by such rumors. He Yi concluded by emphasizing that Binance welcomes all outstanding women who are ambitious and down-to-earth to join, and that the company will continue to strive to provide a fair, transparent, and protective workplace. This blunt statement not only spoke up for women in crypto who have recently been besieged by public opinion, but also once again sounded the alarm for the Web3 industry to crack down on toxic PR and return to professional competition. Related reports CZ and He Yi reposted an “anonymous long article”: Binance hacked and attacked by online troll armies with tens of thousands of malicious posts He Yi again denies “friend bypassing the listing process”: even if it were my mom, she couldn’t get listed on Binance through connections CoinUP named by He Yi! Binance reveals market manipulation: Zhu Pan impersonated scammer Justin Sun He Yi fiercely calls out Xu Mingxing on “six crimes”: I built my own territory, you are too good at attacking professional women"He Yi harshly criticizes the “crypto yellow-rumor culture”: Binance female employees suffer deeply, and rumor-mongers should be cleaned out like cockroaches" This article was first published on BlockTempo (the most influential blockchain news media in the region).