Someone made a ranking of the richest people to ever live, and I have questions.
Genghis Khan: $120 trillion.
Mansa Musa: "immeasurable".
Rockefeller: a modest $561 billion. Poor guy.
I would genuinely love to see the methodology. How do you put a dollar value on owning half of Eurasia? Did someone mark-to-market the steppe? What is the discount rate on a horse army?
The marketing lesson though: a ranking with huge bold numbers and zero methodology beats a careful, sourced chart every single time. "Wait, that can't be right" is the strongest share trigger there is. People don't repost to agree, they repost to argue.
Crypto runs on the same trigger. The charts that spread are rarely the accurate ones.
Who would you add to the list?
#Marketing #History
Genghis Khan: $120 trillion.
Mansa Musa: "immeasurable".
Rockefeller: a modest $561 billion. Poor guy.
I would genuinely love to see the methodology. How do you put a dollar value on owning half of Eurasia? Did someone mark-to-market the steppe? What is the discount rate on a horse army?
The marketing lesson though: a ranking with huge bold numbers and zero methodology beats a careful, sourced chart every single time. "Wait, that can't be right" is the strongest share trigger there is. People don't repost to agree, they repost to argue.
Crypto runs on the same trigger. The charts that spread are rarely the accurate ones.
Who would you add to the list?
#Marketing #History
