#TrumpMediaAdds1510BTCInQ3
It makes no sense: Trump Media reported a profit of $410M on just $3M in revenue ๐คฏ
Where did the rest come from? Bitcoin. Trump Media holds around 15,649 BTC (news sites mostly focused on the 1,510 BTC added last quarter). Its CFO said bitcoinโs price had risen by about 42% over those three months, and the companyโs earnings release said roughly $378M of the profit came from gains on its bitcoin holdings. The release also noted that most of the profit was non-cash: gains recorded on paper, not money earned by the company.
Those same holdings can just as quickly cause damage. According to Yahoo Finance, the company lost $238M in the previous quarter, when its crypto and stock holdings fell. For the first nine months of 2026, itโs still in the red, by $234M.
So a big headline about profits can actually be a headline about bitcoinโs price. When earnings follow the price, a big profit says little about the health of the company itself.
Next time you see a big profit, check where it came from.
Do you do that?
My experience, not financial advice.
$TRUMP
$ONE
$ERA
It makes no sense: Trump Media reported a profit of $410M on just $3M in revenue ๐คฏ
Where did the rest come from? Bitcoin. Trump Media holds around 15,649 BTC (news sites mostly focused on the 1,510 BTC added last quarter). Its CFO said bitcoinโs price had risen by about 42% over those three months, and the companyโs earnings release said roughly $378M of the profit came from gains on its bitcoin holdings. The release also noted that most of the profit was non-cash: gains recorded on paper, not money earned by the company.
Those same holdings can just as quickly cause damage. According to Yahoo Finance, the company lost $238M in the previous quarter, when its crypto and stock holdings fell. For the first nine months of 2026, itโs still in the red, by $234M.
So a big headline about profits can actually be a headline about bitcoinโs price. When earnings follow the price, a big profit says little about the health of the company itself.
Next time you see a big profit, check where it came from.
Do you do that?
My experience, not financial advice.
$TRUMP
$ONE
$ERA
