Trump Media adds another 1,510 BTC in Q3! Is another heavyweight joining the corporate Bitcoin-hoarding wave?
While the market was still focused on Bitcoin’s pullback, Trump Media continued to increase its BTC holdings in the third quarter.
According to the company’s financial report filed on November 9, as of September 30, 2026, Trump Media held approximately 15,649 Bitcoin—about 1,510 more than at the end of July. Based on the price at quarter-end, the holdings were worth approximately $1.31 billion.
More notably, the company isn’t simply buying Bitcoin.
The financial report shows that it actually purchased 4,359 BTC in the third quarter, with some of the funds coming from the sale of Bitcoin ETF holdings. Meanwhile, the company also deployed approximately 11,385 BTC in yield-management strategies, using arrangements such as options to generate returns.
This shows that the way companies hold Bitcoin is changing: beyond simply accumulating it for the long term, they are increasingly extending into asset management and yield strategies.
However, these practices also carry risks. Some BTC has already been pledged as collateral for related strategies, exposing the company to counterparty credit risk. This means that not all of its Bitcoin can necessarily be accessed freely at any time.
Another detail worth noting: Trump Media posted a net profit of approximately $410 million in the third quarter, but a large portion of that profit came from valuation and trading gains on digital assets and related securities, rather than from growth in its core business.
I think this sends a signal worth watching:
More and more publicly listed companies are starting to include Bitcoin in their asset allocation, but corporate accumulation doesn’t mean they only buy and never sell, nor does it mean that share prices and Bitcoin prices will necessarily rise in tandem.
In the future, companies may compete not just over how much BTC they hold, but also over how they manage these digital assets and control the risks involved.
#BTC #特朗普媒体q3增持1510枚比特币
While the market was still focused on Bitcoin’s pullback, Trump Media continued to increase its BTC holdings in the third quarter.
According to the company’s financial report filed on November 9, as of September 30, 2026, Trump Media held approximately 15,649 Bitcoin—about 1,510 more than at the end of July. Based on the price at quarter-end, the holdings were worth approximately $1.31 billion.
More notably, the company isn’t simply buying Bitcoin.
The financial report shows that it actually purchased 4,359 BTC in the third quarter, with some of the funds coming from the sale of Bitcoin ETF holdings. Meanwhile, the company also deployed approximately 11,385 BTC in yield-management strategies, using arrangements such as options to generate returns.
This shows that the way companies hold Bitcoin is changing: beyond simply accumulating it for the long term, they are increasingly extending into asset management and yield strategies.
However, these practices also carry risks. Some BTC has already been pledged as collateral for related strategies, exposing the company to counterparty credit risk. This means that not all of its Bitcoin can necessarily be accessed freely at any time.
Another detail worth noting: Trump Media posted a net profit of approximately $410 million in the third quarter, but a large portion of that profit came from valuation and trading gains on digital assets and related securities, rather than from growth in its core business.
I think this sends a signal worth watching:
More and more publicly listed companies are starting to include Bitcoin in their asset allocation, but corporate accumulation doesn’t mean they only buy and never sell, nor does it mean that share prices and Bitcoin prices will necessarily rise in tandem.
In the future, companies may compete not just over how much BTC they hold, but also over how they manage these digital assets and control the risks involved.
#BTC #特朗普媒体q3增持1510枚比特币