Nvidia CEO Jensen Huang has a well-known uniform: the black leather jacket.

It has become such a consistent part of his public image that it is now the subject of its own memes — the latest imagining what his "biggest secret" might be, with the punchline being a walk-in closet lined wall to wall with identical black leather jackets.

The joke works because the observation behind it is true. Huang has appeared in the same style of jacket at product launches, earnings calls, conference keynotes and interviews for years, to the point where the garment reads as part of the brand.

It is a small thing, but it is also a useful reminder of how consistently founders become associated with a single look. Steve Jobs and his black turtleneck, Mark Zuckerberg and his grey t-shirt, and now Huang and the leather jacket.

The jacket has become a shorthand for the company itself — which is arguably the point.

Do you think a founder's personal style becomes part of the company brand? #Nvidia #BinanceSquare