#tether拟出资2880万欧元参与尤文图斯增资 🚨 Tether is investing another €28.8 million! Why is the stablecoin giant keeping such a close eye on Juventus?
Crypto giants are pushing further into traditional sports capital markets!
According to the latest reports, USDT issuer Tether will participate in Juventus’s capital increase of up to €250 million, and plans to invest around €28.8 million in proportion to its current stake.
Tether currently holds approximately 11.5% of Juventus, making it a major shareholder in the club.
But what’s really worth paying attention to isn’t the €28.8 million—it’s that Tether is continuing to invest while keeping its distance from the club’s business performance.
First, Tether is reluctant to give up its position as a shareholder.
In 2025, Tether tried to acquire shares in Juventus’s controlling shareholder, Exor, but was turned down.
Participating in the capital increase now helps prevent its existing stake from being diluted.
Second, a willingness to invest doesn’t mean approval of the club’s performance.
Tether backed the capital increase but abstained from voting on Juventus’s financial statements, which reported a loss of €66 million.
That shows that financial support and approval of a company’s performance are two different things.
Third, the stablecoin giant is broadening its capital footprint.
From crypto payments and digital assets to traditional sports investments, Tether is expanding its business portfolio through equity investments.
My view is clear: Tether isn’t simply sponsoring football this time—it’s using capital to secure a long-term position as a shareholder.
What’s really worth watching is whether, after continuing to invest, Tether will gain greater influence over the club’s operations—and whether this investment will ultimately pay off.
The influence of stablecoin companies is gradually reaching beyond the crypto market.
Crypto giants are pushing further into traditional sports capital markets!
According to the latest reports, USDT issuer Tether will participate in Juventus’s capital increase of up to €250 million, and plans to invest around €28.8 million in proportion to its current stake.
Tether currently holds approximately 11.5% of Juventus, making it a major shareholder in the club.
But what’s really worth paying attention to isn’t the €28.8 million—it’s that Tether is continuing to invest while keeping its distance from the club’s business performance.
First, Tether is reluctant to give up its position as a shareholder.
In 2025, Tether tried to acquire shares in Juventus’s controlling shareholder, Exor, but was turned down.
Participating in the capital increase now helps prevent its existing stake from being diluted.
Second, a willingness to invest doesn’t mean approval of the club’s performance.
Tether backed the capital increase but abstained from voting on Juventus’s financial statements, which reported a loss of €66 million.
That shows that financial support and approval of a company’s performance are two different things.
Third, the stablecoin giant is broadening its capital footprint.
From crypto payments and digital assets to traditional sports investments, Tether is expanding its business portfolio through equity investments.
My view is clear: Tether isn’t simply sponsoring football this time—it’s using capital to secure a long-term position as a shareholder.
What’s really worth watching is whether, after continuing to invest, Tether will gain greater influence over the club’s operations—and whether this investment will ultimately pay off.
The influence of stablecoin companies is gradually reaching beyond the crypto market.
