Corporate America is talking about inflation again.

Mentions of inflation on $SPY earnings calls just hit the highest level in over two years.

This isn't noise. When CFOs and CEOs start using the I-word repeatedly, it means pricing pressure is real and showing up in their P&Ls.

Two things usually follow:

1) Companies try to pass costs through to customers (works in some sectors, fails in others)

2) Margins get squeezed for those who can't raise prices

The market hasn't fully priced this in yet. Everyone's been focused on rate cuts and soft landings. But if input costs are rising and companies are struggling with pricing power, earnings estimates need to come down.

Watch the language in guidance. If you hear "cost pressures," "margin headwinds," or "pricing environment" more than once, that's your signal.

This is how inflation cycles restart — quietly, in corporate conference rooms, before it shows up in your grocery bill or the CPI print.