The central bank singled out Solana’s Lujiazui ad campaign—this marketing push walked right into the line of fire.
A relevant official at the People’s Bank of China said that authorities had detected Solana placing ads in Shanghai’s Lujiazui through domestic entities to promote its brand and market virtual currencies. The PBOC has launched an investigation in coordination with local financial regulators, public security authorities, market regulators and other departments. According to the Financial Times, the central bank also halted the Solana Accelerate China 2026 in-person events originally planned for Shanghai and other locations, and will investigate the entities and individuals involved. This is a rare instance of regulators explicitly calling out an onshore virtual currency marketing campaign, with the focus directly on promoting Solana’s public blockchain brand.
The assessment is bearish, but the negative impact is mainly directed at Solana and all public blockchain teams still pursuing offline brand exposure in China. It has no direct impact on the pricing of major assets such as BTC and ETH. China has consistently maintained a tough stance on virtual currency trading and speculation, and advertising is one of the easiest areas for regulators to target. Once an activity is classified as marketing, the domestic entities, agencies and venue operators involved in placing the ads could all be implicated. SOL’s price is primarily driven by sentiment around U.S. tech stocks, ecosystem activity and ETF flows. This news is more of a narrative overhang and is unlikely to change the medium-term trend, but it could trigger a wave of selling in the short term.
Two scenarios: If SOL can absorb selling pressure at key support, the narrative overhang may gradually fade as sentiment settles. If support gives way, short-term selling could amplify volatility. Holders should focus on how well the price is supported and not treat regulatory news as a reason to buy the dip. Are you more focused on SOL’s performance at support, or on developments in the investigation?
Source: Wu Shuo
Image 1: Central bank investigates Solana’s Lujiazui ad campaign · Screenshot of source page
Image source: https://www.wublock123.com/news/pboc-investigates-solana-ad-in-shanghai-lujiazui-71474
A relevant official at the People’s Bank of China said that authorities had detected Solana placing ads in Shanghai’s Lujiazui through domestic entities to promote its brand and market virtual currencies. The PBOC has launched an investigation in coordination with local financial regulators, public security authorities, market regulators and other departments. According to the Financial Times, the central bank also halted the Solana Accelerate China 2026 in-person events originally planned for Shanghai and other locations, and will investigate the entities and individuals involved. This is a rare instance of regulators explicitly calling out an onshore virtual currency marketing campaign, with the focus directly on promoting Solana’s public blockchain brand.
The assessment is bearish, but the negative impact is mainly directed at Solana and all public blockchain teams still pursuing offline brand exposure in China. It has no direct impact on the pricing of major assets such as BTC and ETH. China has consistently maintained a tough stance on virtual currency trading and speculation, and advertising is one of the easiest areas for regulators to target. Once an activity is classified as marketing, the domestic entities, agencies and venue operators involved in placing the ads could all be implicated. SOL’s price is primarily driven by sentiment around U.S. tech stocks, ecosystem activity and ETF flows. This news is more of a narrative overhang and is unlikely to change the medium-term trend, but it could trigger a wave of selling in the short term.
Two scenarios: If SOL can absorb selling pressure at key support, the narrative overhang may gradually fade as sentiment settles. If support gives way, short-term selling could amplify volatility. Holders should focus on how well the price is supported and not treat regulatory news as a reason to buy the dip. Are you more focused on SOL’s performance at support, or on developments in the investigation?
Source: Wu Shuo
Image 1: Central bank investigates Solana’s Lujiazui ad campaign · Screenshot of source page
Image source: https://www.wublock123.com/news/pboc-investigates-solana-ad-in-shanghai-lujiazui-71474
