Many feared that Gen Z and millennials would hasten cinema’s decline, preferring to stay at home and binge on Netflix, YouTube or TikTok. Yet young cinema-goers are propelling films to success https://www.economist.com/culture/2026/08/11/gen-z-has-rediscovered-the-joy-of-going-to-the-movies?taid=6aecd6ea53d11a0001919c20&utm_campaign=editorial-social&utm_content=discovery.content&utm_medium=social-media.content.np&utm_source=twitter