A lot of things look pretty good when they first come out, but after using them once or twice, you basically never think to open them again.

@NeoSoulAI Believe’s public commitment assessment initiative is about to get underway. Before they do, let me share my thoughts.

The most important change in this plan is that the tokens held by the team will no longer be released automatically when the time comes. The lock-up period stays the same, but how many tokens can be released each period depends entirely on whether performance targets are met. If they aren’t, the team gets nothing that period, and the total allocation won’t exceed what was originally planned.

The assessment criteria will also be developed together with the community. Easily inflated metrics like token price and trading volume won’t count at all—we’ll only look at real business data. Back in October, they had already received several hundred suggestions from the community.

If I were an average user looking at this kind of AI trading tool, I’d really care about just three things:

- Can they keep rolling out genuinely useful features, rather than gimmicks?

- After trying it once, will people want to come back and keep using it?

- Are they willing to clearly disclose figures like how much they’ve earned and how many people are using it?

Honestly, of these three things, the most important is whether they can retain users.

Take their current #NEOTrade , for example. It can help you make sense of your trading activity, gives new users 1,000 free credits, and can also be topped up with $DNA . The figures they’ve disclosed so far include over 35,000 subscribers, $460,000 in membership revenue, and 24.4 million on-chain operations—and these are just the starting numbers.

Honestly, you can get a wave of new users with a promotion, and discounts can boost first-month revenue. But whether users are willing to pay and keep using it in the second month—that’s not something you can fake. It’s the same with DeFi projects: rapid TVL growth is meaningless if you can’t retain users. The same goes even more for AI products.

Put simply, this campaign is a chance for everyone to put the project to the test.

You can first review the commitments and data they’ve already shared, then turn the things you most want to know—and the information you most want them to disclose—into specific questions and submit them according to the campaign rules. They’ll publish their responses for everyone afterward.

#NeoSoul This time, the community gets to set the questions, so it’s a great chance to ask something from the perspective of someone who regularly researches AI and DeFi products. What would you most like to find out first?