AI has pushed the cost of “making something” close to zero, so a lot of people think the cost of “success” has dropped to zero too.

But there’s still a gap between the two: figuring out who actually needs it, getting it into their hands, and giving them a reason to come back.

Tools solve production; business solves distribution and retention. The former is now dirt cheap. The latter still takes real skill.

Lazy people won’t be replaced by AI. They’ll be replaced by people who are willing to use AI to get things done.