PEPE is one of the most talked-about meme coins of 2023. Its official website puts it bluntly: it’s a meme coin with no intrinsic value. That makes it a great way to understand what meme coins are all about.

Related token: $PEPE quoted at 0.0₅483 (24h +0.21%).

— Where did the frog come from? —

PEPE’s image is based on the “Pepe the Frog” meme that has circulated online for many years. Pepe the Frog was originally a cartoon character created by cartoonist Matt Furie in 2005. Matt Furie has no official connection to the PEPE token.

The PEPE token was launched on Ethereum in April 2023, with a total supply of approximately 420.69 trillion tokens.

— What the official website says —

The PEPE official website states that there was no presale or transaction tax when the token launched, the LP tokens have been burned, and ownership of the contract has been renounced. These are common features of meme coins. They mean the deployer can no longer mint more tokens, change the tax rate, or withdraw the initial liquidity from the pool.

The disclaimer on the official website is just as straightforward: PEPE is a meme coin with no intrinsic value, and you should not expect financial returns.

— Listed on Binance —

On May 5, 2023, Binance listed PEPE in its Innovation Zone and noted in the announcement that PEPE has no token utility or value-support mechanism.

The corresponding contract in Binance USDⓈ-M Futures is called 1000PEPEUSDT. Its quoted price is for 1,000 PEPE, since the price of a single token is so low that it would require too many decimal places.

— How to look at it —

“Zero tax, renounced ownership, burned LP tokens” can eliminate some contract risks, but they can’t control price volatility. Meme coin prices are driven mainly by sentiment and attention. Hype can rise quickly—and fade just as fast.

There are many counterfeit coins with the same name, so always verify the contract address before trading on-chain. Before participating, be prepared for the possibility that your investment could go to zero.

— In closing —

When even the official website says a token has “no intrinsic value,” the most honest way to approach it is as a cultural phenomenon to learn about, not as a source of returns. Every potential return comes with corresponding risks, so think carefully about how much you could lose in the worst case.

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Stay rational and manage your position size.