“Gold shop owner loses millions but still urges people not to panic” trended, and $PAXG , which was affected by gold, was also dug up.
For a hot topic to affect prices, it has to pass through three stages:
① Discussion: Will people on the platform start talking about it?
② Trading: Has trading volume increased significantly?
③ Duration: Can the topic stay relevant for 24 hours?
$PAXG is currently at 3944.6, up 0.83% over 24h. It only counts as a genuine correlation if it passes all three stages. If it only reaches the first, the buzz usually dies down quickly.
Buzz is just the starting point; what matters is whether trading follows.