According to Jin10, OpenAI plans to rename data centers “compute campuses,” a name the company’s spokesperson confirmed on Sunday. The spokesperson said the term better describes the scale and role of the infrastructure being built for AI, calling it a long-term investment in computing capacity, energy infrastructure, and skilled labor. Data centers have drawn substantial negative public attention, and previous efforts to improve their image have largely had little effect. They have become a major concern for voters in the midterm elections. Major data center builders Meta, Amazon, and Microsoft have pledged millions of dollars for communities and schools near their facilities, while OpenAI hopes a thorough rebranding will shift public opinion.