“Rogers has contributed 6 goals and 4 assists since joining Chelsea” made the trending list, and $CHZ in the football sector was also dug up.
For buzz to translate into price movement, it has to pass through three stages:
① Discussion: Will the community join in?
② Trading: Will trading volume increase?
③ Staying power: Can the buzz last for a day or two?
Only when it clears all three hurdles is it a genuine correlation. If it only reaches the first stage, it often blows over in a gust of wind.
Buzz builds quickly, but fades just as fast, so keep the pace under control.