$BTC Strategy is now just about 2% from its cost basis: this isn’t a liquidation signal—it’s a countdown to a narrative reversal.

Let’s start with the numbers: Strategy holds 848,517 BTC at an average cost of $75,446. When it reported earnings yesterday, BTC was trading at around $79,170, leaving a safety cushion of about 4.9%. Today, with the price around $77,000, that cushion has been cut to about 2% in a single day, leaving just $1,500–$1,900 between the price and its cost basis.

What stings more is its own scoreboard: year to date in 2026, BTC per share is down 3.7%, and BTC Gain is already negative $2.03 billion—the company is issuing shares faster than it’s buying BTC, so shareholders’ share of the coins keeps shrinking.

My take:
1) Falling below $75,446 doesn’t mean Strategy is about to be liquidated: it still has about $5.07 billion in cash and cash equivalents, enough to cover roughly 3.4 years of dividends and interest. It won’t be forced to sell its BTC, so don’t sit around waiting for a forced-sale drama.
2) But a drop below that level would mark a narrative reversal: from “a crypto whale with $21 billion in profits” to “a publicly traded company sitting on unrealized losses.” Clickbait headlines will turn against it and sour sentiment; MSTR shares will feel the pressure first, which could then spill over into BTC’s price.
3) My trading plan stays the same today: don’t add unless it can reclaim $76,500; treat any bounce as a dead-cat bounce until it gets back above $79,400. $75,446 is just the next level to watch. If the price falls below it and can’t recover, don’t add even to a bounce-trading position.

In a nutshell: the cost basis isn’t a liquidation line—it’s a sentiment line. If it breaks, the worry isn’t that Strategy will sell its BTC; it’s that the market will use it as a reason to turn bearish.