Now I understand why everyone’s using Xiaohongshu

Its recommendation system is completely different from other platforms, and follower count has very little impact on reach. Small accounts can post just about anything—as long as someone’s interested, the views can skyrocket.

For crypto projects looking to attract new users in China, Xiaohongshu should be the best platform. The user base is relatively well-mannered, and there aren’t all those argumentative trolls you see on Weibo. The comment sections are generally harmonious, with people discussing the topic at hand.

The key thing is, the conversion rate is really high. Find a niche product and post a few related things, and somehow you can actually make money selling it. 🥲