Thanks to AI, our team started translating UGC videos and publishing them for a Chinese audience… Surprisingly, within a month, our reach and revenue surpassed the traffic from Russia.
I once wrote on my blog that if you asked me, as an established entrepreneur, for my 10 top business tips, I’d give you only two.
First: relationships should be built not for love, but for practical reasons, because marriage isn’t just an emotional union—it’s a serious business decision. That’s how it’s always been for every clan and dynasty, for everyone except peasants.
And second: work with an English-speaking audience, especially now, in the age of technology.
Whenever I come across a SaaS company that targets only the CIS, I’m amazed by how foolish and shortsighted that is. It’s easier to work with an English-speaking audience, given that international audiences around the world are far less demanding when it comes to products, goods, or services than local markets—where the average transaction value also leaves much to be desired.
I’ve always said: if you want to work in a local market, you either need a mass-market product and nationwide recognition, or you need to move into the premium segment and offer a personalized approach.
I once wrote on my blog that if you asked me, as an established entrepreneur, for my 10 top business tips, I’d give you only two.
First: relationships should be built not for love, but for practical reasons, because marriage isn’t just an emotional union—it’s a serious business decision. That’s how it’s always been for every clan and dynasty, for everyone except peasants.
And second: work with an English-speaking audience, especially now, in the age of technology.
Whenever I come across a SaaS company that targets only the CIS, I’m amazed by how foolish and shortsighted that is. It’s easier to work with an English-speaking audience, given that international audiences around the world are far less demanding when it comes to products, goods, or services than local markets—where the average transaction value also leaves much to be desired.
I’ve always said: if you want to work in a local market, you either need a mass-market product and nationwide recognition, or you need to move into the premium segment and offer a personalized approach.