Maluji’s sales decline as sour-and-spicy vermicelli shops close in multiple locations: What’s behind it?
Maluji, once a sour-and-spicy vermicelli chain generating 10 million yuan in daily sales, has now seen monthly sales fall to 7.5 million yuan, with stores closing in multiple locations. Analysts focused on traffic trends believe this reflects a turning point in online traffic and growing challenges to the business’s survival.
Maluji, once a sour-and-spicy vermicelli chain generating 10 million yuan in daily sales, has now seen monthly sales fall to 7.5 million yuan, with stores closing in multiple locations. Analysts focused on traffic trends believe this reflects a turning point in online traffic and growing challenges to the business’s survival.