Strive, Inc. (ASST) added 17.76 bitcoin last week, lifting its treasury to 19,882 $BTC, the company said in a Form 8-K. The purchase between June 29 and July 2 averaged near $59,850 per coin, CEO Matt Cole disclosed in a post on X.

The size looked symbolic: 17.76 points to 1776, the year the United States declared independence, and the buy landed days before the nation's 250th anniversary. But the weekly move was small next to the quarter. Strive acquired 6,236 bitcoin in the three months ended June 30 at an average cost of $74,290, growing holdings from 13,628 coins at end-March to 19,864 at quarter close.

Strive reported a 24.0% bitcoin yield for the second quarter, its own measure of the change in bitcoin held per share, with a bitcoin gain of 3,264 coins and an amplification ratio of 67.2%. The company says these metrics help judge whether capital raises add bitcoin per share, while cautioning they are not traditional financial measures and exclude debt and preferred claims.

The buying came through a steep price drop. Bitcoin traded near $114,332 in September 2025 and closed the second quarter near $58,631. That lowered the market value of Strive's holdings and the cost of new coins; its blended cost basis was $94,761 per coin as of June 30, above recent purchase prices.

The balance sheet also grew. Strive held $144.5 million in cash at June 30, up from $95.1 million in March. It held 505,000 shares of Strategy's STRC preferred stock valued near $42.9 million, and total assets reached about $1.35 billion.

That growth carries a cash cost. Strive partly funds purchases through Variable Rate Series A Perpetual Preferred Stock, trading as SATA, paying cumulative monthly cash dividends at an annualized rate near 12.25%. SATA outstanding rose to $783 million by June 30, and the annualized dividend obligation climbed to $101.8 million from $56.2 million in March.

Strive is a recent entrant to bitcoin treasury strategy. Founded by Vivek Ramaswamy in 2022, it launched accumulation in September 2025 through a merger with Asset Entities, later agreeing to buy Semler Scientific in an all-stock deal that added roughly 5,000 coins and won approval this year. Cole, a former CalPERS executive, runs the combined company. The filing said quarter-close procedures are not complete and figures are preliminary and unaudited; share price can diverge from bitcoin value, and past yields do not predict future results.

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