【Sony adds fuel to Soneium, but on-chain entertainment has yet to take off】
Sony is once again bringing projects into on-chain entertainment. Its new incubation program offers technical support, marketing, funding opportunities, and connections to Sony’s businesses. Since 2024, Sony has supported 43 projects through its first two rounds. The goal is clear: bring music, games, anime, and IP-based fan economies on-chain, so fans can do more than just consume content—they can also participate in communities and create value.
Sony’s name carries weight, but Soneium’s metrics haven’t lived up to expectations. Soneium is an Ethereum Layer 2, and its on-chain gas fees use $ETH . As of October 29, DeFi TVL on the chain stood at around $9.29 million, while DEX trading volume over the past 24 hours was about $830,000. Compared with the surge in activity in early 2025, the amount of capital on the network remains limited.
This looks more like a strategic shift: Sony is once again pushing to commercialize its ecosystem, rather than on-chain entertainment having already taken off. Whether incubated projects can turn real fans into consistently active users will determine whether Soneium can move beyond the awkward gap between “backed by a giant” and “quiet on-chain.” The number of projects can grow with support, but ultimately, keeping users engaged comes down to the product.
Sony is once again bringing projects into on-chain entertainment. Its new incubation program offers technical support, marketing, funding opportunities, and connections to Sony’s businesses. Since 2024, Sony has supported 43 projects through its first two rounds. The goal is clear: bring music, games, anime, and IP-based fan economies on-chain, so fans can do more than just consume content—they can also participate in communities and create value.
Sony’s name carries weight, but Soneium’s metrics haven’t lived up to expectations. Soneium is an Ethereum Layer 2, and its on-chain gas fees use $ETH . As of October 29, DeFi TVL on the chain stood at around $9.29 million, while DEX trading volume over the past 24 hours was about $830,000. Compared with the surge in activity in early 2025, the amount of capital on the network remains limited.
This looks more like a strategic shift: Sony is once again pushing to commercialize its ecosystem, rather than on-chain entertainment having already taken off. Whether incubated projects can turn real fans into consistently active users will determine whether Soneium can move beyond the awkward gap between “backed by a giant” and “quiet on-chain.” The number of projects can grow with support, but ultimately, keeping users engaged comes down to the product.