KOLs are here to help people make money.

There’s no point following a KOL who can’t help their followers make money or offer them fresh insights, strategies, or value.

Rather than following big KOLs who are good at writing AI-generated fluff that sounds impressive, promotional posts, and engagement bait, it’s better to follow niche creators who focus on crypto tutorials, strategies, and honest accounts of their experiences.

These creators may have fewer followers, but the tutorials, records, strategies, and activities they put care into sharing every day are enough to help most retail traders make money.

Following this kind of KOL is how you can find opportunities and seize market moves in crypto.

I’d also recommend that every exchange pay attention to these KOLs. They may not be as good at generating traffic, but they often bring in higher-quality conversions and better user retention.

That’s because the people they attract are genuinely learning and trading—not just traffic repeatedly harvested through emotional manipulation and ads.