Google Cloud has launched a preview of its Bitcoin custody service, using MPC technology for multisignature signing so institutions don't need to rely on a single private key. With Google entering the space, it would be hard for this bullish news not to make waves. MPC solves institutions' biggest headache—the security of private keys—and significantly lowers the barrier to custody. With a tech giant entering the market, Bitcoin's institutional adoption is all but certain. Looking ahead, it will come down to whose ecosystem grows fastest.

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