FOMO offered UGC creators $500 a month to make 30 videos, and CT spent the whole day arguing about whether that was underpaying them.
They were arguing about the wrong thing.
According to X News’ roundup, these videos are posted on new TikTok and Instagram accounts created for brands, and FOMO has a monthly content budget of $100,000 to $150,000. What does that mean? The next time you see a short video about “an ordinary person doubling their money with a copy-trading app,” there’s a good chance it’s a piece-rate gig paying $17 per video—and the account was set up specifically for it.
A copy-trading app valued at $550 million is throwing money at manufacturing “grassroots word of mouth” in bulk—not at risk controls or transparent copy-trading performance data. Copy trading already means providing liquidity for someone else’s positions, and when you pair that with a pile of videos that look like genuine user testimonials, the whole funnel is designed to reel in retail investors from the very start.
As for @Elizacreatez saying the pay is too low, and the other side saying that’s just the going rate for UGC—both can be right, and neither really matters. The real question is: will these videos be labeled as ads?
If you see “I make a few thousand bucks a month copy-trading with XX,” keep scrolling. #FOMO #copytrading
They were arguing about the wrong thing.
According to X News’ roundup, these videos are posted on new TikTok and Instagram accounts created for brands, and FOMO has a monthly content budget of $100,000 to $150,000. What does that mean? The next time you see a short video about “an ordinary person doubling their money with a copy-trading app,” there’s a good chance it’s a piece-rate gig paying $17 per video—and the account was set up specifically for it.
A copy-trading app valued at $550 million is throwing money at manufacturing “grassroots word of mouth” in bulk—not at risk controls or transparent copy-trading performance data. Copy trading already means providing liquidity for someone else’s positions, and when you pair that with a pile of videos that look like genuine user testimonials, the whole funnel is designed to reel in retail investors from the very start.
As for @Elizacreatez saying the pay is too low, and the other side saying that’s just the going rate for UGC—both can be right, and neither really matters. The real question is: will these videos be labeled as ads?
If you see “I make a few thousand bucks a month copy-trading with XX,” keep scrolling. #FOMO #copytrading