Peter Sellis, Snapchat’s first product manager and former Discord product lead, is taking over product at Elon Musk’s X, inheriting a creator-pay program rebuilt seven weeks ago that pays only for original posts viewed by Premium subscribers. X had about 4.4 million Premium subscribers among roughly 550 million monthly users and has not disclosed total creator payouts, according to BeInCrypto. The Original Content Rewards program, introduced September 8, pays per “qualified impression”; eligibility requires Premium, 500 verified followers and 500,000 verified Home feed views over 90 days. SpaceX reported third-quarter ad revenue of $538 million, up 18% from a year earlier, while nine-month revenue fell 6%. Neither Sellis nor X has announced changes to creator pay.
